Influencer Marketing – What you need to know

Episode 10 of the Social Day podcast is now live, we talk with Philip Brown, Head of Influencer Marketing at Come Round, a digital marketing agency.

Philip talks us through what his definition of Influencer marketing is, who makes and influencer and how SME’s can use them as part of a digital marketing campaign. We also talk about how you should measure results (some good tips for Instagram marketing and some tools for measuring reach)

We discuss how you should find influencers and approach them, what you should be looking out for during those first conversations with influencers who are working with your brand.

We really enjoyed talking to Philip, we first noticed his posts on LinkedIn, he is worth connecting with or following, he writes some great objective articles which are always balanced and well thought out.