Speaker Spotlight: Annie-Mai Hodge on "How to Leverage Social Media to Build a Personal Brand"
SocialDay 2024 welcomes Annie-Mai Hodge, Founder of Girl Power Marketing, for a session dedicated to the power and importance of personal branding in today's digital world. Her session, titled "How to Leverage Social Media to Build a Personal Brand," aims to demystify the process of building a personal brand and fostering an online community.
About Annie-Mai Hodge
Annie-Mai's journey into marketing is both inspiring and unconventional. Starting her career at a digital marketing agency after facing personal challenges, she has proved that formal education is not the only path to success. Three years ago, she launched Girl Power Marketing with a mission to empower individuals, especially women, to achieve their career aspirations in marketing without a degree. Today, her initiative reaches a community of over 160,000 followers, showcasing diverse backgrounds and experiences.
Session Overview
Annie-Mai will share the nuances of personal branding, offering insights and trends from her experience with Girl Power Marketing. The session will cover authenticity and the impact of personal branding on building trust and authority. Attendees will learn the difference between merely having followers and nurturing a genuine community.
Key Takeaways
Inspiration and confidence to pursue your ideas in social media.
Strategies for keeping up with and leveraging the latest social media trends.
Practical advice on building a personal brand and growing a social following.
Annie-Mai's Insights on Social Media
Highlighting the evolution of TikTok's search capabilities and the emergence of Threads, Annie-Mai emphasizes the dynamic nature of social media. She also points out the challenges posed by artificial intelligence and misinformation, indicating the need for vigilance and adaptability in the online marketing landscape.
Success Stories and Aspirations
Annie-Mai is most proud of Girl Power Marketing (GPM), which has grown from a small initiative into a vast community. Her weekly social media updates have become an essential resource for marketing professionals, reflecting the impact and reach of her work.
Connect with Annie-Mai Hodge
Follow Annie-Mai and Girl Power Marketing on LinkedIn and Instagram for insights and updates from the forefront of social media marketing.
Join Us at SocialDay
Annie-Mai Hodge's session on building a personal brand through social media is an essential addition to SocialDay 2024, offering actionable strategies and inspiration for marketers at all stages of their careers. Don't miss this opportunity to learn from one of the industry's most innovative voices.