Speaker Spotlight: Lidia Infante on Mastering Omni-channel Search
As we approach SocialDay 2024, we're excited to present a session that bridges the gap between SEO and social media. Lidia Infante, the International SEO Manager at SurveyMonkey, brings her extensive experience to a session titled "SEO Meets Social Media: Mastering Omni-channel Search."
About Lidia Infante
With a background in psychology and digital business, Lidia has become a pivotal figure in the SEO community. Her journey through marketing has seen her making impactful contributions to companies like Sanity.io, BigCommerce, and Rise At Seven. As a respected SEO speaker, Lidia's insights have graced stages at MozCon, BrightonSEO, and WTSFest, and she is a regular contributor to renowned publications such as Moz and Search Engine Journal.
Session Overview
Lidia's session will explore the evolving landscape of search, highlighting the importance of integrating SEO with social media strategies. Attendees will learn about the shift in search behavior, the critical role of brand awareness in organic growth, and practical tips for optimising social media profiles to enhance search visibility.
Key Takeaways
Understanding the role of social media in SEO success.
A practical framework for optimising social media profiles.
Insights on maintaining brand consistency across platforms to support broader business goals.
Lidia's Insights on Social Media
Lidia highlights the emergence of TikTok as a search engine as one of the most exciting developments in the social media space. She points to the challenges of navigating AI content creation and the diminishing trust in influencer marketing as key areas for future focus.
Connect with Lidia
To learn more about Lidia's work and insights, visit her website and connect with her on Twitter, LinkedIn, and Instagram.
Join Us at SocialDay
Lidia Infante's session promises to be an invaluable resource for those looking to leverage the full potential of SEO and social media. Mark your calendars for SocialDay 2024 on 8th May to gain from Lidia's expertise and other industry-leading professionals.