Speaker Spotlight: Ruth Lee on Building and Scaling a Social Media Offering from Scratch
Join us at SocialDay 2024 for an insightful session with Ruth Lee, Senior Director at Citypress, as she shares her extensive experience in social media marketing. Ruth's session, titled "How to Build and Scale a Social Media Offering from Scratch," promises to be a must-attend for anyone looking to enhance their social media strategies.
About Ruth Lee
Ruth has been a pivotal figure in social media marketing since 2009, starting her career at global agencies in London, such as Four and Golin. Here, she developed and led global social programs for renowned brands like Johnnie Walker and Toblerone. Ruth's journey took a significant turn eight years ago when she joined Citypress. At Citypress, Ruth was instrumental in creating a robust social media department from the ground up, eventually taking on responsibilities for creative strategy, studio operations, and consumer PR teams.
Session Overview
Ruth's session will dive into the nitty-gritty of establishing a successful social media team. Attendees will learn firsthand about the challenges and triumphs of starting a social media offering from zero, scaling it to a thriving part of the business. Ruth will cover essential aspects such as team structuring, talent attraction, process establishment, and the integration of social media with other communication disciplines.
Key Takeaways
Strategies for structuring your social media team and attracting top talent.
Tips on establishing processes that lead to success.
Insights on integrating social media efforts with other communication disciplines.
Guidance on fostering the right mindset, expertise, and strategic discipline within your team.
Ruth's Views on Social Media
Ruth finds SocialDay an excellent platform for social media professionals to exchange valuable experiences. She highlights the recent shift towards creators and community as the most exciting development in social media. Ruth also points out the ongoing challenge of talent acquisition in the online marketing landscape. Among her achievements, she proudly mentions the global social strategy for Toblerone, which significantly impacted the business.
Future of Social Media
Looking ahead, Ruth hopes to see stronger safeguarding measures in social media. Her favorite campaign in the past year was Samsung's Flipvertising, praised for its innovative engagement with the audience.
Connect with Ruth
Discover more about Ruth's work and connect with her through her LinkedIn and Twitter profiles. Visit Citypress for further insights into her professional endeavors.
Join Us at SocialDay
Don't miss the opportunity to gain valuable insights from Ruth Lee and other leading professionals at SocialDay 2024 on 8th May. Ruth's session is poised to offer actionable advice and strategies for anyone looking to leverage social media more effectively within their organisation.