Philip Brown is a bilingual influencer marketing, brand advocacy, word of mouth & content marketing strategist who is currently head of Influencer Marketing and Brand Advocacy at Come Round. The agency focuses on (since 2009!) getting brands into the hands & homes of brand advocates and influencers and creating powerful in-home experiences. He is responsible for devising, overseeing and in-depth KPI reporting of influencer marketing strategies that combine the power of brand advocates, micro-influencers and mid-range influencers. He has successfully run campaigns for clients such as Panasonic, Dyson, Birdseye and Morphy Richards.
He has been featured in PR week, The Telegraph, The Huffington Post and Eventbrite and is vocal on LinkedIn, passionately writing about the latest on Influencer Marketing. Philip firmly believes influencer marketing should go beyond content creation and that influencer marketing strategies require a long-term approach that goes beyond the usual one off ‘’smash & grab approach’’ that most still focus on.
Philip’s first step into the industry was at a digital marketing agency in NYC and he holds a Bachelor of Commerce (Marketing) degree from the Fontys University in the Netherland.
Philip has also featured as a guest on the Social Day podcast, have a listen!