Ease into the day with a relaxed welcome at the incredible immersive world of Phantom Peak. Explore the venue, enjoy delicious brunch bites, snap photos with Candid, and discover more about our partners and sponsors. Take part in fun activities, play games, and make meaningful connections before the sessions begin. This is your time to settle in, explore, and connect.

Staying on top of social media changes can be overwhelming. This fast-paced session will break down the most important trends, data insights, and feature updates across platforms. You'll leave with a clear understanding of where social is heading and how to adapt your strategies with confidence. Perfect for those who want to stay ahead and plan smart.

Get ahead of the curve with exclusive insights from Metricool’s latest study. This session will uncover key data and emerging trends shaping social media in 2025, helping Social Media Managers and marketers sharpen their strategies and make smarter decisions. Expect actionable takeaways you can apply right away.

This panel hosted by Social Firefly’s James Armstrong explores how AI is being used in social media marketing, from ad performance to consumer insight. Featuring Nicole Mezzasalma (Battenhall) and Lea Rhys-Moir, the session unpacks the pros, cons, and real-world impact of AI.

Heather Bowen (Pinterest UK) shares how Pinterest is bringing the joy of discovery back to online shopping. Learn how visual search, authentic content, and creator partnerships are reshaping social commerce and how your brand can thrive in this new era.

Join our facilitated mini roundtables for the chance to connect directly with experts, brands, and tool providers. In small groups, you’ll discover products and services designed to help you work smarter, boost productivity, and stay ahead in your role. A brilliant way to ask questions, get insights, and find solutions that fit your needs.

From student to standout creator, Sophie Miller shares her journey to building Pretty Little Marketer into a trusted brand, working with the likes of Canva, Adobe, and YouTube. In this open Q&A, Sophie dives into personal branding, community building, and content strategy, offering practical tips on growing your audience, finding your voice, and creating career opportunities through content.

Featuring Sophie Lee, Ashleen Narula, and Esme Rice, this panel explores the essential hard and soft skills for a successful career in social media, now and in the future. Expect insights to help you recognise your strengths, spot growth areas, and shape your next steps with confidence.

In this refreshing closing keynote, Hannah Anderson cuts through the noise of overcomplicated strategies. Discover how organic social success really comes down to creativity, consistency, and common sense and why listening to social media managers matters more than ever. Expect straight-talking insights on when to go big on branding and when to keep it real.

We’re closing out Day 1 with something special. Stay tuned for an exciting announcement that promises to bring fresh energy and inspiration to the world of social media. You won’t want to miss it!

We’ll wrap up Day 1 with drinks, networking, and more time to explore the immersive world of Phantom Peak. A chance to wind down, connect with fellow attendees, and reflect on a brilliant day of learning and inspiration.