Start the day with tea, coffee, and pastries while you explore more of Phantom Peak. Catch up with new connections, play a few games, and get ready for another brilliant day of learning and inspiration.

What does 1 billion views even look like? Ross shares the story behind the Met Office’s GIPHY channel, from creative experiments and lessons learned to building a culture that embraces trying new things. A fun and inspiring session about purpose, creativity, and making content that connects.

In a world of safe content, being brave stands out. Zander shares how public sector organisations can ditch dull and embrace creativity to drive real results. A call to be bold, take risks, and do work that actually gets noticed.

How do you use social media to save lives? Fiona shares RNLI’s approach to campaigns like Float to Live, tackling misinformation, and tailoring safety content for each platform. Hear what works, what’s challenging, and how the team keeps people informed and engaged on critical issues.

This panel explores how charities are leading with purpose, creativity, and impact, often on tight budgets. Discover how they’re navigating sensitive topics, engaging communities, and setting an example corporates could learn from. A session to spotlight powerful work and shift how we think about social media success. Tom is joined by: Eleshea Williams, Social Media Officer, Amnesty International and

Take a break, grab some food, and explore more of Phantom Peak. Whether you're tackling a trail, playing games, or just relaxing with new connections, this hour is yours to eat, play, and recharge.

Let’s be real, most influencer campaigns miss the mark. In this no-fluff session, Alex Payne shares how to spot the red flags, build genuine partnerships, and run influencer campaigns that actually deliver. If you've ever wasted a budget on a throwaway Story, this is your survival guide for 2025.

What actually works in paid social right now? Jon Quinton shares real examples and practical tips from clients getting great results in 2025. This session is all about making impactful changes to your ad strategy—so it actually drives growth, not just impressions.

4o

Social media moves fast but not everything has to change. Ruth Lee explores the timeless principles of great social content, with standout examples from B2B and B2C that prove strong foundations always win. A session to refocus on what really works, no trend-chasing required.

In a world where the playbook no longer applies, Marcus Foley shares a bold new framework for standing out. This session explores how the most distinctive brands break away from convention, embrace creativity, and stay relevant in a fast-changing landscape. Expect practical strategies, fresh insight, and a reminder that in social, there are no rules, only results.

Join our facilitated mini roundtables for the chance to connect directly with experts, brands, and tool providers. In small groups, you’ll discover products and services designed to help you work smarter, boost productivity, and stay ahead in your role. A brilliant way to ask questions, get insights, and find solutions that fit your needs.

How do you truly connect with Deaf audiences on social? Jen Dodds shares what works (and what doesn’t) when promoting to BSL users, with real examples. This session highlights the value of Deaf consumers, the importance of access, and why involving Deaf experts is good for both inclusion and business.

This panel explores how to make social content more inclusive. Expect actionable tips, from writing accessible captions to choosing better visuals and pacing. Panelists will share strategies, frameworks like IMPACT, and why accessibility isn’t just a box to tick, it’s a creative and strategic advantage.

With nearly two decades in the industry, Claire Hoang (VP of Social Media, ITV Studios) sits down with Mel Barfield to reflect on her career journey, from managing a MySpace brand page in 2005 to leading social at some of the UK’s biggest media brands. Expect honest insights, career reflections, and a look at how the social media landscape has evolved and what it means for those building their path today

Join us for a relaxed end to the festival with farewell drinks, your well-earned certificate, and a final chance to connect with fellow attendees before we wrap.