Welcome to SocialDay 2025, the ultimate learning and networking experience for social media professionals. Over three action-packed days, we’ll explore the latest trends, tools, and strategies to empower your social media journey. Here’s what to expect:

Day 1: Setting the Scene

Sophie Miller (PLM): Start your SocialDay journey with Sophie’s inspiring creator story. She’ll share her experiences, challenges, and successes, followed by an interactive Q&A where you can get your questions answered.

Career Panel: Gain practical advice and actionable steps from industry leaders to propel your career in social media to the next level.

Andy Lambert (Adobe): Discover what’s coming in 2025 for social media. Andy will delve into the latest updates and their impact on B2B and B2C brands, ensuring you stay ahead of the curve.

Networking and Brunch: Day 1 is all about setting the stage for the deeper dives on Days 2 and 3. Enjoy brunch, networking, and icebreaker activities that foster connections and prepare you for the exciting sessions ahead.

Day 2: Strategy and ROI

Beth (Frank.ly): Learn how to measure and showcase the unique value social media brings to your brand. Beth will explore ROI and how to focus on the elements that differentiate social from other marketing channels.

Rise at Seven: TikTok Search is transforming the way we consume content. This session will uncover its potential and how to leverage it for your brand.

AI in Social Media Panel: Explore the future of AI-powered strategies with our expert panel. Learn how AI is reshaping the way we approach social media marketing.

Influencer/Creator Panel: Uncover best practices for collaborating with influencers and creators to drive results.

Ruth (CityPress): Debunk the myths of “ever-changing” social media and discover how to build lasting, impactful strategies for your campaigns.

Ross (Met Office): Learn how the Met Office’s Giphy strategy achieved over a billion views, and the lessons you can apply to your own content.

Day 3: Tools, Tech, and Case Studies

Platform Insights: Dive into sessions from Pinterest and TikTok, packed with actionable tips to optimise your presence on these platforms.

Paid Social Media Strategies: Unlock the secrets to optimising your budget and outcomes for paid campaigns.

Content Panel: Get inspired by real-world examples of successful campaigns and the strategies behind them.

Brand-Focused Case Studies: Hear practical insights into what works and why, directly from brands leading the way in social media.

Meet the Buyer Sessions: Connect with tech and tool providers to explore solutions tailored to your brand’s needs.

Hands-On Workshops: Get practical with interactive booths and workshops where you can try out tools and techniques in real time.

Additional Features Across All Three Days

• Pre-event Questionnaire: Let us know what you want to learn so we can tailor the event to your needs.

• Networking Opportunities: Facilitated sessions to connect with industry peers and leaders.

• CPD Accreditation: Earn a certificate of completion to add to your professional portfolio.

• Food & Drinks Included: Stay energised and focused with delicious catering throughout the event.

• Post-event Resources: Enjoy access to session recordings and our dedicated community for continued learning and peer support.