Speaker Spotlight: Alvin Gunputh on Joining the Social Media Content Panel: What’s Working Now
Join us at SocialDay 2024, where Alvin Gunputh, Social Media Lead at Thredd, will bring his extensive experience to the engaging "Social Media Content Panel: What’s Working Now". With over 12 years of expertise in social media marketing and a track record of growing brand awareness across various sectors, Alvin’s professional journey from impactful roles at Liverpool Victoria and P&O Cruises to his current strategic position at Thredd exemplifies his deep commitment to the evolving field of social media.
Professional Journey
Alvin has dedicated over a decade to working in social media, specifically focusing on building community engagement and training teams to enhance their social selling skills. His leadership in developing the social media strategy for Thredd, a next-gen payments processing partner, showcases his innovative approach to integrating marketing with technology.
Session Insights
The content panel featuring Alvin will delve into the current and emerging trends in social media, providing attendees with actionable insights on:
Effective Strategies: Exploring proven methods for increasing brand engagement and recognition, particularly through platforms like LinkedIn.
Emerging Trends: Analysing the impact of TikTok and other fast-evolving platforms on global marketing strategies.
Challenges with AI: Discussing the potential homogenization of content due to AI advancements and strategies to maintain brand personality.
Key Takeaways
Participants will leave the session equipped with:
Strategic Insight: Knowledge of leveraging social media platforms to enhance brand visibility and lead conversion.
Innovative Ideas: Fresh perspectives on using emerging technologies to maintain a unique brand voice in a crowded digital space.
Community Building: Understanding the importance of transparency and community support in achieving marketing goals.
SocialDay and Beyond
Alvin values SocialDay for its role in fostering a community of social media professionals who share a commitment to innovation and mutual improvement. He is particularly focused on the growth of professional platforms like LinkedIn and the integration of AI in social media, predicting these trends will significantly influence future marketing strategies.
Looking forward, Alvin sees the need for brands to maintain distinctiveness and personality amidst the growing use of automated content creation tools. His vision for the future includes a marketing landscape where creativity and human insight balance technological advancements.
Connect with Alvin
Learn more about Alvin's innovative approaches to social media at Thredd. Engage with his professional insights and connect on LinkedIn: Alvin Gunputh.
Do not miss the chance to gain from Alvin Gunputh’s rich experience at the "Social Media Content Panel: What’s Working Now" at SocialDay 2024. His insights are invaluable for those aiming to enhance their strategic approach to social media marketing.