Speaker Spotlight: John Thornton - Selling Cereal on LinkedIn and Other Nonsense

John Thornton, a creative marketer known for his unconventional approach to social media promotion, will be speaking at SocialDay on the 8th of May. His session promises to be insightful and entertaining, focusing on making product posts captivating and effective on platforms like LinkedIn.

With a professional background that spans various consumer goods, including two years writing about shampoo, four years dedicated to smoothies, and another two years on cereal, Thornton has built a distinctive career. His success, humorously noted as a mix of "bribes and blackmail," underscores his playful and disruptive marketing style.

Thornton's upcoming talk, "Selling Cereal on LinkedIn and Other Nonsense," will explore several key topics. He will discuss how to infuse personality into product posts, how to make these posts perform well without substantial budgets, and the importance of breaking "the rules" in marketing without crossing ethical lines. A significant portion of his presentation will detail why LinkedIn is an unexpectedly effective venue for selling breakfast-related products and how to leverage this platform to achieve surprising success.

Highlighting his belief in the power of fun and silliness, Thornton argues that attention-grabbing tactics are crucial in today's digital marketing landscape. He credits his day-to-day success to a process of trial and error, constantly experimenting to see what resonates with audiences.

Thornton's past achievements include making a blue smoothie go viral by sparking debates over its color and helping a cereal brand gain traction by linking it with people who share names with celebrities. He also appreciates clever and daring advertising, like the Australian lamb advert, which managed to engage viewers without alienating them, despite its bold content.

For more insights from John Thornton, attend his session at SocialDay 2024, where he will share more about his unique approach to digital marketing and social media strategy.

Follow him on LinkedIn and Instagram to stay updated on his latest projects and thoughts.