Speaker Spotlight: Fab Giovanetti on Hosting the "Social Media Content Panel: What’s Working Now"
Join us at SocialDay 2024, where Fab Giovanetti, founder of Alt Marketing School, will lead the insightful "Social Media Content Panel: What’s Working Now". With a decade of experience as a marketing consultant and a background in creating communities that resonate with vast audiences, Fab's journey from founding the Health Bloggers Community to establishing Alt Marketing School showcases her impact in the marketing industry.
Professional Journey
With over 15 years in the marketing space, Fab's experience is both rich and varied. Her pivot from leading the Health Bloggers Community, which amassed an audience of over 100,000, to founding Alt Marketing School underlines her innovative approach to marketing and education in the digital age.
Session Insights
The content panel hosted by Fab's will look into the pulse of current social media trends, offering attendees a comprehensive look at what content strategies are working now. The session promises to cover:
Current Trends: Focus on short-form videos, interactive content, and authentic storytelling. Discover what captures and retains audience attention in today's fast-paced digital environment.
Timeless Advice: Discuss the importance of authenticity, consistency, and genuine engagement in building a lasting social media presence.
Emerging Platforms: Explore the potential of AI personalisation and the rising popularity of platforms like LinkedIn, highlighting how these developments are shaping the future of content creation and distribution.
Key Takeaways
Attendees can expect to leave with:
Strategies to Stay Ahead: Insights into adapting strategies in real-time to keep content fresh and engaging.
Timeless Strategies Reinforcement: A deeper understanding of foundational strategies that remain relevant amidst changing trends.
Embracing Innovation: Guidance on how to leverage new technologies and platforms to captivate audiences in novel ways.
SocialDay and Beyond
Fab's enthusiasm for SocialDay stems from its vibrant community aspect, highlighting the forum's unique ability to unite like-minded professionals. Her recent observations include LinkedIn's transformation into a platform for personal storytelling, marking a significant shift in how social media can facilitate more profound connections.
Looking ahead, Fab identifies overconsumption as a primary challenge for marketers, stressing the need for balance in content consumption and creation. Her personal success story on LinkedIn, where she shared her professional identity and personal experiences, underscores the power of authentic engagement on social media.
Fab's admiration for Duolingo's innovative "Adoption Center" campaign exemplifies her appreciation for creative and empathetic marketing strategies. As for the future, she hopes to see a social media landscape that prioritizes conversation, collaboration, and community.
Connect with Fab
Discover more about Fab's work and insights into marketing at Alt Marketing School and through the Alt Marketing School podcast. Follow her journey and engage with her content via her Instagram @fabgiovanetti and LinkedIn Fab Giovanetti.
Don't miss the opportunity to ask Fab Giovanetti and the content panel’s extensive expertise at SocialDay 2024. Her leadership of the "Social Media Content Panel: What’s Working Now" is a must-attend for those looking to stay at the forefront of social media marketing.