Speaker Spotlight: Jessica Massengo, TheSoul, Leveraging Niche Content in Social Media
At SocialDay 2024, Jessica Massengo, Content Distribution and Partnerships Lead at TheSoul Publishing, will lead a session titled "Short Form Content: How to Make the Most Out of Niche Content." This session will focus on the effectiveness of niche content in reaching and engaging specific audiences on platforms like TikTok and Snapchat.
About Jessica Massengo
With a background in content strategy and distribution, Jessica joined TheSoul Publishing in early 2022. Her previous experience includes leading the content strategy for the French-speaking division at Tastemade. At TheSoul Publishing, Jessica is responsible for the company’s global distribution strategy on Snapchat and TikTok.
Session Overview
Jessica's session will address how creators and brands can stand out using niche content strategies. She will explore methods to keep niche content fresh and relevant, showcasing how this approach offers significant opportunities for creators. The session aims to demystify the process of achieving success through targeted content rather than aiming for broad appeal.
Session Insights
Strategies for Niche Content: Jessica will share how niche content can achieve significant reach and engagement without mainstream appeal.
Keeping Content Fresh: Techniques to continually engage audiences with relevant and compelling niche content.
Opportunities for Creators: Exploring the benefits niche content brings to creators, from discoverability to community building.
Jessica plans to use TheSoul Publishing’s success stories, like the "5-Minute Green" TikTok channel, as case studies to illustrate effective niche content strategies.
TheSoul Publishing’s Success
TheSoul Publishing has seen considerable success by focusing on niche content, as evidenced by its growth on platforms like Snapchat and TikTok. With over 32 million subscribers and 1.27 billion unique views on Snapchat, plus more than 95 million followers and 5 billion views on TikTok, their approach to content segmentation has proven effective.
Challenges and Opportunities
Jessica will also discuss the evolving landscape of social media, highlighting the potential for niche content to achieve virality and the importance of understanding platform-specific features to maximise content reach and engagement.
Join Us at SocialDay
Jessica Massengo's presentation is essential for anyone looking to harness the power of niche content in their social media strategy. Attend SocialDay 2024 to gain from her extensive experience and TheSoul Publishing's proven track record in engaging audiences through targeted, innovative content.
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