Speaker Spotlight: James Erskine on "How TikTok is Changing and How You Can Change TikTok for Your Brand"
SocialDay 2024 is proud to feature James Erskine, CEO of Rocket, who will share his extensive knowledge on TikTok's evolving landscape in his session titled "Changing TikTok - How TikTok is Changing and How You Can Change TikTok for Your Brand."
About James Erskine
With a remarkable 25-year journey in marketing and social content, James Erskine stands at the forefront of youth marketing as the CEO of Rocket. His pioneering work includes establishing the first UK Commercial Podcast Network and the first UK Social Influencer agency for brands. James's expertise has also been sought by the UK Government for advice on social media, and he is a recognised voice in business and social media discussions across various media platforms.
Session Overview
James's session will delve into the dynamic changes TikTok is undergoing and offer actionable strategies for brands looking to leverage this platform. Attendees will learn about community growth, commerce, bespoke influencer strategies, and content creation that resonates with TikTok's unique audience. Through real examples of managed TikTok channels and campaigns, James will provide attendees with benchmarks and best practices for success on TikTok.
Key Takeaways
Insightful examples of how TikTok is changing and strategies for brands to adapt.
Benchmarks and best practices for TikTok campaigns.
Real-world campaign examples and projections on TikTok's future development.
James's Insights on Social Media
James highlights the integration of commerce with social media as one of the most exciting developments in the past year. He also points out the challenge specialist agencies face in grasping the broader marketing context, emphasising the importance of a comprehensive approach.
Success Stories
James is particularly proud of Rocket's work on the TikTok channel for the London Dungeon, which has become a pivotal part of the attraction's marketing strategy, blending content and commerce effectively.
Future of Social Media
Looking ahead, James advocates for a resurgence of long-form creativity on social media, emphasising the value and place for more in-depth creative expressions alongside the prevailing short-form content.
Connect with James Erskine
Discover more about James and Rocket's innovative work in youth marketing at Rocket's website and follow @wearerockethq on social media.
Join Us at SocialDay
James Erskine's session is an invaluable addition to SocialDay 2024, offering deep insights into the fast-evolving world of TikTok and practical advice for brands seeking to make their mark. Whether you're new to TikTok or looking to enhance your existing strategy, this session will equip you with the knowledge and inspiration you need to succeed.
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