Meet the Expert from Rise at Seven

2025

May 15

Joining our Meet the Expert sessions at SocialDay’s Social Media Fest 2025, will be the wonderful Ray Saddiq, Head of Marketing at Rise at Seven.

Ray is a leading voice in the world of search, social, and marketing, known for connecting the dots between how people search and how they scroll. As Head of Marketing at Rise at Seven, he’s pioneered approaches that treat platforms like TikTok, Pinterest, and Instagram not just as content channels but as search engines. Ray’s strategies are fuelled by search data and designed to drive demand at the start of a customer’s journey and discoverability when they are ready to buy.

With over 10 years of experience across PR, social, and search, Ray champions a future of discoverability where brand visibility is earned through intent-led storytelling. His work helps brands show up where audiences are genuinely searching by aligning content with platform behaviour, cultural signals, and user demand.

From SEO insights to rankings to discoverability, Ray has a wealth of knowledge on the industry to share with you all at Meet the Expert, so make sure to be there!

What does Rise at Seven do?

Rise at Seven was founded to challenge the old ways of doing search and content.

After years working in traditional SEO and PR, the team behind Rise identified a clear gap: too many brands were chasing rankings instead of relevance. They began to ask a different question – what if search wasn’t just about driving traffic, but about being present everywhere yout audience is looking?

Rise was built to help brands get discovered wherever search happens – on Google, TikTok, YouTube, Reddit, Amazon – and to shift the focus from simply capturing demand to actively creating it. Today, brands need to be discoverable in a world where search happens everywhere. Rise’s mission: to create a search-first content agency that generates demand, not just chases it, and turns brands into category leaders across every searchable platform.

Rise’s approach is simple:

Create content that gets seen – no more 96% of content getting 0 clicks.
Turn social and PR activity into search visibility, recognising that discovery goes far beyond Google.
Redefine SEO as more than just technical – it’s creative, fame-driving, and revenue-generating.
Help brands own demand by answering questions before consumers even ask them.
Rather than chasing algorithms, focus on understanding people – because that’s how they get brands discovered.

Rise works with ambitious brands who want to lead their category across search and socials from beauty and finance to travel, sports, gambling, tech, and automotive.

If you’re in a competitive market where demand is shifting, Rise can help you stay not just visible, but unmissable. Are you in a competitive market where demand is shifting? Sounds like Rise could be the help you’ve been looking for!

Rise helps brands:

Own their search category through strategy, SEO, and optimised content.
Create demand with digital PR, social, content marketing and brand storytelling that ranks.
Win on every searchable platform, from TikTok to Google and beyond.

Rise achieves this by offering: Search & Growth Strategy, Onsite SEO, Content, Digital PR, Social, Paid Performance, Data & Insights. Every service is rooted in search data and delivered with speed, creativity, and cultural relevance.

Rise makes search work smarter. By aligning SEO with PR, content, and brand activity, the team helps clients cut down on duplicated efforts and wasted media spend – while boosting performance by creating content backed by search data.

Clients working with Rise have slashed their reliance on paid media, owned entire categories – from Airfryers to Easter breaks and energy drinks – and significantly reduced time-to-impact, with press coverage in 60 minutes and content live within two hours.

What sets Rise apart? Simple. They don’t do generic search. They don’t chase vanity PR. They build powerful category signals across every channel – signals that platforms notice and customers can’t ignore. And they do it all with creativity, speed, and serious results.

Rise’s work ranks. It trends. It gets talked about. It drives traffic – and it converts.

Rise in action: Case Study

For a travel brand, Rise boosted content views from 1.6 million to 9 million by using a social search-first strategy – integrating TikTok into their SEO to generate demand. This strategy also drove a £500k increase in revenue directly from organic social, marking a 151% uplift.

Future innovations

Exciting news is coming very soon – keep an eye on Rise’s socials.

Meet the Expert at Social Media Fest

Ready to hear what Rise could achieve for you? Speak with Ray at our Meet the Expert session during Social Media Fest and you will learn how how platforms like TikTok, YouTube and Pinterest are becoming search engines in their own right, how off-site signals like creators and PR coverage drive brand demand, and how to tell whether their brand has a discovery or demand problem and what to do about it. Most of all, you’ll leave the session knowing how to make your content show up where people are actually searching.

Don’t miss out on Ray’s incredible insights. Make sure to come along to the Meet the Expert session at Social Media Fest, 20-22 May, in London.