Meet the Expert from Sprout Social

2025

May 9

At SocialDay’s Social Media Fest 2025, we are so delighted to have Eamonn Grehan, Senior Solutions Engineer, Sprout Social, at our Meet the Expert sessions.

Eamonn plays a key role at Sprout Social, partnering with businesses of all sizes to design and implement impactful social media strategies. With years of experience in technical consulting and digital transformation, he has helped organisations across various industries enhance customer engagement through platforms such as Sprout Social, Zendesk, and Qualtrics.

Eamonn’s background in technical solution design, pre-sales consulting, and strategic digital initiatives positions him as a trusted advisor for brands aiming to unlock the full potential of their social media presence. An ideal expert to take to our Meet the Expert stage - make sure to join him!

What does Sprout Social do?

The reality is clear: All business is social. Sprout Social helps brands to thrive in the social space by providing the tools and expertise needed to set the standard for success, deliver measurable results, and surpass expectations. This is accomplished by creating joyful customer experiences, being THE go-to experts in the social media industry, and by offering best-in-class products across marketing, care, influencer, advocacy and intelligence.

Founded in 2010 with a core belief: open communication creates progress. Sprout Social recognised social media not as a trend, but as the definitive space for brands to grow by forging genuine connections with their audiences. Sprout Social is the intuitive social media management solution built to deliver smarter, faster business impact. In a world where social shapes brand reputation and reach, Sprout stepped in to help brands not only keep up, but lead.

Sprout Social empowers over 30,000 businesses across industries like retail, technology, hospitality, and government – organisations that recognise social not just as a channel, but as a core strategic driver.

The platform is the decisive advantage for marketing, social, and customer care leaders, including the C-suite, who leverage it as a critical engine for growth, superior customer experiences and decisive market leadership. Sprout’s primary users – social media managers, digital marketers, customer care teams, and analysts – understand that social is not a department, but a business imperative.

Sprout Social is a global leader shaping the future of how the world’s most ambitious and forward-thinking companies engage customers, drive growth, and maintain a competitive edge – all through harnessing the full power and strategic value of social media.

How will Sprout Social’s features help me?

With Sprout as your trusted partner, you’ll command your market on social – fuelling remarkable growth and measurable ROI. The company’s human-centric AI and advanced analytics deliver real-time insights from over 1 billion daily messages, driving immediate impact and enhancing productivity. Customers realise value quickly through Sprout’s seamless onboarding, powerful integrations, and an interface designed for immediate usability – scalable to meet even for the largest enterprise needs.

Sprout’s comprehensive, AI-powered social media management solutions include:

Social Listening: Leverage AI to uncover critical insights about your customers, competitors, and brand.
Analytics: Instantly quantify the impact of your social media performance.
Publishing: Accelerate brand growth through smarter content planning and scheduling.
Engagement: Optimise the customer experience with AI-powered tools.
Employee Advocacy: Expand social media reach and reduce awareness spend.
Influencer Marketing: Multiply ROI with creator-led strategies that drive real impact.

Sprout Social is your team’s performance accelerator. By automating time-consuming tasks and enabling seamless collaboration, Sprout helps teams cut reporting time by up to 80%, increase productivity by 60%, and improve customer service efficiency by 92%*. The result? Your team gets valuable time back to focus on what truly drives impact: strategy, creativity, and customer connection.

With over 1 billion messages processed daily, Sprout delivers the speed, clarity, and intelligence that modern brands need. From real-time insights to streamlined cross-functional collaboration, Sprout’s platform leverages AI, automation, and powerful integrations to transform social into a high-impact engine for smarter decisions, faster execution, and measurable growth. When teams save hours of their day, they can focus on what matters most – spotting trends early, sourcing the right influencers, deepening community engagement, and staying ahead of potential crises on social.

With Sprout Social, customers gain a real competitive edge. It consistently trumps other alternatives in the market. Why?

Sprout is uniquely built for growth. With human-centric AI embedded across every solution, plan, and feature, Sprout Social helps customers unlock up to 268% ROI* and tie social media efforts directly to business results. Through tools like the Sprout API, BI connectors, and powerful integrations, customers can uncover critical opportunities that drive growth.

Rapid adoption with no barriers. Sprout Social is designed to accelerate adoption, with an intuitive interface that requires no certifications, Boolean expertise, or costly AI builds. Teams get up and running quickly – averaging just 34 days for onboarding, with many customers fully operational after only two sessions.

Sprout don’t just offer support to customers – the company is their trusted partner. With reliable, industry-leading data, first-in-line network API access, and a consistent CSAT score above 95% for five years (98% for two), Sprout delivers unmatched reliability for stronger results.

Sprout Social is consistently ranked #1 in multiple categories on G2 and is recognised as a Leader by IDC MarketScape. With Sprout, brands don’t simply navigate social – they harness it, along with Sprout’s unmatched support, to become true market leaders.

Customers transform their brand’s social presence with Sprout, where powerful integrations, expert insights and unmatched support fuel proven results. The resources provided include:

Dedicated support for happy customers – Sprout Social offers 24/5 support with response times under 3 minutes via phone or chat, ensuring customers are never left on their own. The platform has maintained a CSAT score above 95% for five years, with scores surpassing 98% in the last two years.

Stronger social acumen – Customers exceed their goals by gaining deep insights into their social performance through exclusive access to Sprout’s community, The Arboretum, certifications, educational tools in the Help Center and Learning Portal, and strategic guidance from the Premier Success team.
Premier partnerships – Teams can make confident and well-informed choices that move their business forward, thanks to Sprout Social’s top-tier network and business partnerships that offer an additional competitive edge.
Designed for customer success – Sprout Social delivers first-to-market innovation that empowers bold, data-driven decisions and real business value, because the platform’s customers drive Sprout’s product roadmap.

Sprout Social in action: Case Studies

Real-world case studies highlight how Sprout Socials delivers meaningful impact for social media marketing teams.

For instance, ScottsMiracle-Gro revolutionised its customer care by integrating Sprout Social with Salesforce Service Cloud. By centralising social interactions, the company cut case resolution time in half, boosting their action rate by 381% and reducing time to action by 91%. With a full view of customer history, agents now deliver faster, more personalised support.

Salesforce also boosted its social media strategy for its flagship event, Dreamforce, using Sprout Social. Real-time insights, automated workflows, and streamlined approvals enabled the team to engage their audience more effectively, saving over 12,000 hours in year. With a 10x increase in community management efficiency, Sprout’s Smart Inbox and advanced reporting tools deepened relationships with Trailblazers and provided a 360-degree view of their audience. Today, Salesforce uses these social insights to drive key marketing and operational decisions.

Meanwhile, Randstad transformed its social media approach by adopting Sprout Social’s powerful analytics and collaborative tools. Constrained by outdates practices and strict brand guidelines, the company modernised its approach and, within 18 months, grew its social media community by 400%, boosted engagement by 45%, and saved 60 hours per month on community management. With Sprout, Randstad is now a social-first organisation, delivering dynamic content, strengthening its brand, and achieving measurable results.

Future innovations

Sprout Social is shaping the future of social media, with customers at the heart of every product innovation.

With 97%* of marketing leaders agreeing that it's essential for their teams to understand how to use AI in their work, Sprout Social is doubling down on integrating AI throughout the platform. This empowers customers to work smarter, unlock creativity, and save hundreds of hours – all while amplifying the impact of social on their bottom line.

Given that 73%* of social media users will turn to competitors if brands fail to respond on social, Sprout Social is evolving its customer care solution with new capabilities to enable brands to be more proactive with social care. These capabilities accelerate resolutions, personalise interactions, and reduce risks.

With influencer marketing driving nearly 6x ROI*, Sprout Social has reimagined its Influencer Marketing product to help brands create more data- and insight- driven strategies, identify the best-fit, brand-safe influencers, and speed up time to market.

Meet the Experts at Social Media Fest

Ready to see what Sprout Social could achieve for you? Chat with Eamonn at our Meet the Expert session during Social Media Fest and you will learn how social is no longer just a marketing channel – it’s a must-have for any business serious about building a competitive moat.

The brands winning today are measuring what matters for their business, using creators to forge authentic audience connections, and turning social insights into smarter decisions that fuel the entire organisation. With Sprout, teams tap into those insights instantly, making social the strategic growth engine that helps businesses take charge of their market.

Benefit from hearing Eamonn’s incredible knowledge by joining us at Social Media Fest, 20-22 May, in London.

Article sources: *Forrester, The Total Economic Impact of Sprout Social, 2025-2026. / *Sprout Social Index, 2025 / *Statista, 2023.