Tania Gerard: Social Media Accessibility Panel

2025

Apr 25

At SocialDay’s Social Media Marketing Festival 2025, we’re putting accessibility front and centre — not just as a compliance box to tick, but as a creative opportunity to connect with more people in more meaningful ways. Tania Gerard, Founder and Trainer at Tania Gerard Digital, will join the Social Media Accessibility Panel alongside Alvin Gunputh to explore how marketers can build content that includes, respects, and resonates with everyone — especially neurodivergent audiences.

About Tania Gerard

Tania Gerard is the founder of Tania Gerard Digital, one of the UK’s very first consultancies dedicated to accessible marketing and neurodiversity. With a background in digital marketing, content creation, and accessibility, she’s worked across sectors before launching her own business to create real change in how companies communicate.

Tania created the IMPACT framework, a powerful approach to embedding inclusion into all stages of communication, which she recently presented in a TED Talk. She’s since worked with organisations like the NHS, Greene King, and Swim England to help make their marketing more inclusive and neurodivergent-friendly. From corporate workshops to international speaking engagements, her work is grounded in both lived experience and practical strategy — showing that accessibility isn’t just ethical, it’s essential.

What to Expect from the Social Media Accessibility Panel

In this panel, Tania will explore how to make social media content more accessible — especially for audiences with ADHD, autism, and dyslexia. She’ll walk through real-life examples and quick-win tactics marketers can use immediately to make their content more inclusive, from language and structure to visuals and engagement styles.

Tania will also share how her IMPACT framework helps marketers bake accessibility into their strategy from the start, creating content that’s not just more inclusive, but also more effective. Expect a practical, honest, and energising conversation about where social media is headed — and how we can make it better for everyone.

Key Areas of Focus

Accessible content creation: How to adapt your visuals, text, and engagement strategies to better support neurodivergent users.
The IMPACT Framework: A practical model for building accessible marketing campaigns from start to finish.
Creativity meets inclusion: Why accessible content isn’t just necessary — it’s a competitive edge.
Progress over perfection: Encouragement for marketers to start where they are and build better habits around inclusive communication.

Key Takeaways

Attendees will walk away with:

Practical do’s and don’ts for neurodivergent-friendly social media content
An introduction to the IMPACT framework and how to use it in your campaigns
Simple wins to improve structure, readability, and user experience
A new perspective on accessibility as a driver of creativity, not just compliance
Inspiration to take small, consistent steps toward more inclusive marketingSarah’s Perspective on Social Media Trends

Sarah has her eye on the shifting dynamics of social platforms—particularly LinkedIn, where reach has dropped and creators are facing steeper challenges in maintaining engagement. It’s a signal that brands need to pivot from corporate polish to content that feels personal and real.

Tania’s Perspective on Social Media Trends

“The most exciting shift I’ve seen is the rise of authentic, inclusive content — and the momentum behind creators and brands saying, ‘If it’s not accessible, it’s not effective.’ I’m also loving the rise of de-influencing — it’s a pushback against polished perfection and a step toward more honest, values-driven storytelling. Accessibility + authenticity? That’s where the future of social lives.”

A Social Media Moment That Mattered

Tania’s breakout moment came when she shared a post on how traditional marketing often overlooks neurodivergent audiences — and what can be done about it. The post sparked genuine conversation, industry-wide shares, and even led to speaking gigs at major events like TEDx. It also brought real business results, leading to partnerships with organisations like Greene King and the NHS.

“It wasn’t just about likes — it created real-world impact. That’s what social media should do.”

What Tania Hopes for the Future of Social

Tania wants to see a shift away from performative inclusion and towards genuine representation — not just in campaigns, but in leadership and creative teams too. She’s also an advocate for slower, values-led content, especially for solo marketers or neurodivergent creators navigating the high-pressure world of social media.

“Not everyone can post daily or chase every trend. And they shouldn’t have to. Let’s prioritise sustainability and depth over speed and perfection.”

Connect with Tania

Follow Tania for more insights on accessible marketing, neurodiversity, and inclusive strategy:
👉 Tania Gerard on LinkedIn
📸 @taniagerard.co on Instagram
🌐 taniagerard.co.uk

Join her and fellow panelist Alvin Gunputh at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.