Meet the Expert from Metricool

2025

May 13

We are excited to announce that Kalum Alleyne, Senior SEO Content Writer from Metricool, will be joining our Meet the Expert sessions at SocialDay’s Social Media Fest.

Kalum is a skilled copywriter and social media strategist with expertise in content management. Passionate about human behaviour and social trends, he creates content that connects with audiences and drives engagement.

With strong interest in discussing how to streamline social media management, how to create and automate social media reports that clients actually read, and how to track competitor performance and use it to your advantage, Kalum’s passion and expertise makes his presence at our Meet the Expert sessions something you don’t want to miss!

What does Metricool do?

Metricool began as a blogging analytics tool, born from a clear gap in the market identified by CEO and co-founder Laura Montells. Together with Juan Pablo Tejela, Metricool’s CEO and co-founder, they set out to build their own analytics platform that offered deeper insights into blog and website performance. The first version of Metricool launched in 2015 in Madrid, Spain. Since then, it has transformed into a complete solution for social media management, analytics, and advertising.

Today, Metricool empowers social media marketers, content creators, agencies, business owners, and bloggers to analyse, manage, and scale their digital presence efficiently. While data is at the core of the platform, Metricool strives to provide a product that helps users save time, automate routine tasks, and analyse their digital strategy in one place. As the digital landscape changes, Metricool continues to innovate and evolve the platform, utilising network API and partner integrations to adapt to digital marketing demands and user needs.

Will Metricool’s features help me?

Metricool helps CMOs, social media agencies, senior social media managers, content creators, small business owners, and freelancers. Essentially, anyone who plans, manages, and analyses their social media and digital marketing… so everyone here at Social Media Fest could benefit from Metricool’s powerful capabilities.

Metricool has grown into a comprehensive solution that brings together website and blog performance tracking, in-depth social media analytics, competitor benchmarking, and online advertising management, including creation and analysis. It offers you everything you need for your digital strategy in a single place.

Its robust suite of features includes automated scheduling, on-demand analytics and reporting, centralised inbox management, a native campaign builder, and collaborative team workflows. Metricool’s all-in-one social media management system helps users streamline their operations, eliminate manual posting and reporting, and make data-driven decisions – ultimately saving valuable hours each week.

Metricool also provides advanced analytics across websites, social media platforms, and advertising channels, enabling marketers to measure their campaigns with accuracy and make more informed decisions. Metricool offers affordable pricing, with a free option or paid plans starting at just $18/month. This flexibility allows users to trial the platform’s full range of features without investing in a platform they are not yet familiar with.

A key strength of Metricool lies in its commitment to continuously enhance and develop its platform. The team rolls out new features and improvements regularly, often guided by customer feedback, which is highly valued as it allows the team to adopt customer demands in real-time.

In addition, Metricool publishes monthly industry reports focused on the evolution and trends of social networks. These reports extract data from Metricool’s user database, highlighting how brands utilise Metricool for their marketing approaches. These reports provide readers with average benchmarks, platform trends, and best practices to succeed with their own strategies.

Outside the platform, Metricool maintains an active presence across Instagram, YouTube, LinkedIn, and other social media channels – providing tutorials, tools, and educational content to help users get the most from the platform. Metricool’s 24/7 customer chat support is another resource for real-time resolution and answering platform questions. At its core, Metricool remains a people-focused company – there’s always a human behind the product who is willing to help solve customer issues.

The future at Metricool

Metricool aims to expand its network partnerships to Pinterest, TikTok, and LinkedIn, while strengthening partner relationships with Google, Meta, X, Canva, Adobe, and other marketing solutions. This long-term strategy ensures that Metricool maximises API integrations and meets customer demands with cutting-edge technology and features.

Meet the Expert at Social Media Fest

What do you really need to know about Metricool? Kalum can share more in our Meet the Expert sessions, but to put it simply, Metricool is an all-in-one solution to social media management. The platform’s capabilities extend beyond planning, with advanced website and social media analytics, automatic reporting, competitor analyses, inbox management, link-in-bio pages, and campaign building. These tools equip users with a complete view of their digital strategy. Metricool cuts out the middleman in asset integration and manual tasks, allowing social media marketers to save time and focus on important business operations.

Don’t miss the chance to connect with Kalum at Social Media Fest, 20-22 May, in London.