Meet the Experts from HypeAuditor

2025

May 8

At SocialDay’s Social Media Fest 2025, we are so excited to welcome Alex Frolov, CEO and Co-Founder and Pavel Frolov, Chief Revenue Officer, from HypeAuditor to our Meet the Expert sessions.

Alex is a recognised expert in digital marketing and influencer analytics and has spent over a decade helping brands navigate the evolving landscape of influencer marketing with data-backed strategies that drive real results. His expertise has positioned him as a go-to authority for marketers looking to maximise their influencer marketing investments. Meanwhile Pavel is passionate about scaling startups and enterprises through strategic sales leadership, SDR team growth, and customer success.

An expert duo with unending knowledge and expertise, Alex and Pavel are ideally placed to share their insights with our audience at Social Media Fest 2025 and explain how HypeAuditor can help people with their work.

What does HypeAuditor do?

HypeAuditor is a leading influencer marketing platform offering top-tier analytics, advanced fraud detection, and the largest influencer database in the industry. The company empowers brands and agencies to discover the most authentic influencers across Instagram, YouTube, TikTok, X, and Twitch, while providing powerful tools to manage and analyse influencer marketing campaigns effectively.

Founded in 2019, HypeAuditor emerged with a clear mission: to bring greater transparency and efficiency to the influencer marketing industry. The platform was born out of a need to bridge the gap between the rapid growth of influencer marketing and the lack of reliable data available to brands. At the time, the industry faced widespread issues – fake followers, inflated metrics, and limited insights into actual performance. HypeAuditor set out to solve that by building an AI-powered platform that delivers accurate, trustworthy analytics to help marketers run smarter, data-driven campaigns.

How will HypeAuditor’s features help me?

HypeAuditor serves a diverse user base, including brands, marketing agencies, and talent managers working with influencers across platforms like Instagram, TikTok, YouTube, and more. HypeAuditor also supports researchers and analysts who need reliable social media data to track trends or benchmark performance. So, if you fall into any of these categories, HypeAuditor could be ideal for you!

At its core, HypeAuditor is an all-in-one influencer marketing analytics and discovery platform. Its key features include:

Influencer discovery across multiple platforms.
In-depth audience and performance analysis.
Campaign tracking and reporting.
Market benchmarking and competitive analysis.
AI-powered fraud detection.

These features are designed to solve common challenges such as identifying the right influencers, avoiding fake engagement, optimising ROI, and gaining a competitive edge.

By automating time-consuming tasks like influencer vetting, campaign tracking, and report generation, the platform saves marketers countless hours. Its real-time data and robust filters allow users to find high-performing influencers in minutes – not days.

What truly differentiates HypeAuditor is its focus on accuracy, transparency, and AI-powered insights. Its fraud detection technology is among the most advanced in the industry, and its data is frequently cited by leading media outlets and research institutions.

One of the platform’s standout features is that it has the largest analysed database of influencers – over 205 million accounts across all major platforms. Its database includes influencers from virtually every country, enabling global teams to use a single tool for discovering and analysing creators across different regions.

HypeAuditor’s accessibility also contributes to its broad appeal. The platform is available in five languages, making it accessible and easy to use for international teams. Implementation is seamless, and the clean, intuitive design consistently receives high praise from customers for being user-friendly and efficient.

More than just a tool, HypeAuditor is a strategic partner throughout the influencer marketing journey – from strategy and discovery to execution and measurement. Users also benefit from personalised onboarding, dedicated account managers, a rich knowledge base, training webinars, and responsive customer support.

HypeAuditor in action: Case Studies

Real-world success stories illustrate the value HypeAuditor brings to influencer marketing teams.

For instance, OM Digital Solutions, a global electronics brand, once relied heavily on manual processes to manage influencer collaborations. By adopting HypeAuditor, they significantly reduced the time spent on tracking, reporting and influencer discovery. With all campaign data now centralised, they can easily generate performance reports and focus more on strategic planning.

Another strong example is Atmos, a leading Japanese streetwear brand that uses HypeAuditor to verify influencer authenticity, monitor brand conversations, and make data-driven decisions. The platform has helped them eliminate guesswork in influencer selection and ensured every partnership aligns with their brand identity – saving both time and resources.

Similarly, Vivian Agency, which manages influencer campaigns across multiple platforms, used HypeAuditor to streamline influencer discovery, validate audience authenticity, and improve campaign outcomes. Leveraging HypeAuditor’s cross-platform analytics and tools like AQS (Audience Quality Score), the agency achieved faster onboarding and higher campaign success rates across platforms like Instagram, TikTok, and Twitch.

These case studies underscore how HypeAuditor helps brands and agencies to save time, avoid ineffective partnerships, and build more impactful influencer strategies – all through trusted data and smart automation. In fact, the platform features over 50 such case studies on its website, highlighting its effectiveness across various industries.

What does the industry say about HypeAuditor?

The feedback from industry professionals further reinforces HypeAuditor’s value.

“Being able to pull a high volume of influencers quickly and verify their authenticity has been a game-changer for us. The time it took to find suitable influencers has been cut in half.” Angela Sanders, Associate Director of Connections Strategy at SixSpeed
“The campaign tool is so efficient, and we like to use it because otherwise, it's not that easy to monitor the campaign content.” Ceren Arseven, Account Lead at Gravital Agency
“Going through the hashtags and profiles manually is challenging [...], but with HypeAuditor it's very time-saving. To be very honest, all of the filters are valuable to us. It's a go-to platform for us.” Maroof Ansari, Sr. Manager in Deployment at Boomlet

Future innovations

Looking ahead, HypeAuditor continues to innovate in response to the evolving needs of influencer marketers. In 2025, the company is introducing a range of several exciting innovations designed to enhance efficiency, accuracy, and team collaboration.

One of HypeAuditor’s key focus areas is AI Discovery – which uses machine learning to provide smarter, more personalised influencer recommendations based on campaign goals and historical performance.

The platform is also improving campaign planning and outreach with features like verified influencer emails and simple, in-platform outreach, enabling faster, more effective communication between teams and creators.

For performance tracking, HypeAuditor is launching consolidated metrics dashboards and shareable reports with customisable date ranges, helping teams collaborate better and present campaign results with clarity.

These updates are all part of HypeAuditor’s broader mission: to make influencer marketing more efficient, scalable, and results-driven – whether you're managing large product catalogues, streamlining outreach, or measuring ROI across multiple regions.

Meet the Experts at Social Media Fest

Still wondering what to expect from speaking with Alex and Pavel at our Meet the Expert session during Social Media Fest? You can count on walking away with one key insight: influencer marketing should be measurable, transparent, and results-oriented.

HypeAuditor equips marketers with the tools they need to make smarter decisions, cut through the noise, and unlock real value from their campaigns. Don’t miss the chance to connect with HypeAuditor’s duo of experts at Social Media Fest, 20-22 May, in London.