Meet the Expert from Planable

2025

May 8

At this year’s SocialDay’s Social Media Fest, we are excited to share that Noa Lupu, Customer Success Lead from Planable, will be joining our Meet the Expert sessions. With a background as an account manager in a communications agency, Noa understands the challenges of social media management and the crucial role that efficient tools play in this process. She focuses on continuously bringing value throughout the customer journey, and loves a good data deep-dive to better understand Planable’s users.

Noa’s first-hand experience with Planable as a client paved the way for her to lead the customer success efforts, which makes her a perfect expert to discuss tech and tools with our audience at Meet the Expert.

What does Planable do?

Nine years ago, the co-founders of Planable were witnessing the same struggle in the world of social media – collaboration was far too complicated. Xenia, now Planable's CEO, owned a boutique social media agency and faced a frustratingly complex approval process that involved five steps to get a post approved. From mocking up content, to collecting client feedback, to endless copying and pasting, the workflow was all too complicated and inefficient. Not to mention a huge strain on a small agency's resources.

Nick and Vlad, Planable's other co-founders, saw this same problem first-hand in their colleagues at the time and recognised the need for a better solution. So, they decided to build their dream tool: One beautiful interface where social media managers and their stakeholders could all seamlessly work together on life-like previews.

Today, Planable supports over 30,000 marketers, helping them work more efficiently and collaboratively on every piece of content.

Will Planable’s features help me?

Planable is where social media teams actually collaborate – not just pass feedback around. It’s a dedicated space to build, discuss, and refine content together before it ever reaches the world.

Planable helps medium sized social media agencies (5-20 employees) that provide premium content to their clients, as well as brands with social media teams (vs one marketer who does it all). Sound like you? Planable’s features could help transform your work.

From idea to copy, design, account, and approval, every stage happens in one place. No spreadsheets, no email back-and-forth – just a fast, visual, and effortless way to create, review, and publish social content as a team.

And it’s not just for social. Planable supports all your marketing content: from blogs to newsletters, press releases, and content briefs. Not to mention that Planable works perfectly for agencies handling multiple clients, as well as brands managing internal and external stakeholders. With Planable, you can:

Handle multiple brands in dedicated workspaces.

Plan content in the intuitive drag-and-drop calendar.
Create and refine pieces with comments, annotations, and suggestions.
Approve content in your personalised workflow: from none required to multi-approval levels.
Directly publish to the major social media platforms.
Engage with your community via comments.
Analyse your social media performance.
Quickly create reports for your stakeholders and clients.

Planable brings entire content workflows into one single space. This totally eliminates the need for multiple tools for different purposes – to plan, assign tasks, manage approvals, and send reminders. By replacing all these scattered systems and just using one central system – Planable – teams can focus more on what truly matters: creating great content.

Marketing teams using Planable report saving up to 30% of their time, with content approvals happening in minutes instead of hours. Designed for teams that prioritise collaboration, Planable goes beyond social media management – it's a complete workspace for content production. From the first draft to final approval, every stage of the process takes place in one shared space, cutting out the confusion of scattered feedback, lost versions, and slow approvals. Because great content deserves an efficient, seamless workflow.

To ensure users get the most out of the platform, Planable offers a robust set of support resources in addition to the default help centre. These include monthly live webinars for new users so any questions can be answered; a monthly newsletter for all users with product updates and expert tips and trips; and dedicated onboarding materials for agencies, including a shareable video and written guide to help clients get started quickly and effectively.

Planable in action: Case Studies

The reviews speak for themselves.

"We’re saving at least half a day per client. Previously we would have spent a good two hours scheduling, probably another two hours of back and forth on different comments. Now it happens much more smoothly. You make the money back when you get better processes in place that allow you to scale faster and more easily." Corrie Jones, Head of Social Media @StrategiQ.

Planable has a bunch of case studies on their website, including that of long-term customer Attractive Media, as well as Untapped Digital.

The future at Planable

Planable’s users have been asking for this for a while and it's finally coming: community management in Planable. The company is already in public beta with its Engagement feature, that allows social media managers to reply and react to comments from Planable.

Meet the Expert at Social Media Fest

Our Meet the Expert sessions are not to be missed, and Noa is well placed to explain how great content and speed of execution are not mutually exclusive factors. With the right mindset – and toolset – you can have it all. Also, if you create beautiful, well-crafted content, showcasing it in clunky software or excels does not make it justice and it does not set it up for success (meaning stakeholder approval and buy-in). Enter, Planable.

Don’t miss the chance to connect with Noa at Social Media Fest, 20-22 May, in London.