Meet the Expert from Brandwatch

2025

May 13

At SocialDay’s Social Media Fest, we are pleased to reveal that Daisy King, Account Executive from Brandwatch, will be joining our Meet the Expert sessions.

Daisy is passionate about helping marketing teams scale their efforts and supercharge their campaigns by enabling them to make smarter, more effective decisions through rich consumer insights. With three years of experience in social listening and social media management, along with a background in linguistics, she works closely with marketers to identify challenges and deliver effective, results-driven solutions to help brands grow on social platforms.

Daisy’s is dedicated to empowering brands and individuals to communicate more effectively, enabling them to make smarter, more impactful decisions that drive success. Her expertise spans three key areas: Consumer Insights, Social Media Management, and Influencer Marketing. Interested in these topics? Make sure to join Daisy in our Meet the Expert sessions 20-22 May.

What does Brandwatch do?

Brandwatch has always been about helping businesses to make sense of the mass of social data out there and to find the insights that drive better decisions. This is at the heart of the company’s flagship consumer intelligence platform. Over time Brandwatch has expanded, through various mergers and acquisitions, to also offer comprehensive social media management and influencer marketing solutions. Brandwatch is all about understanding and being understood by the audiences that matter most.

Will Brandwatch’s features help me?

Brandwatch supports mostly B2C companies and agencies (with a few B2B companies too) and a diverse audience of social media, marketing, and research professionals. Fall into this category? Then Brandwatch’s key products - Consumer Research and Social Media Management - could help you with your work.

Brandwatch Consumer Research (BCR) tool is renowned for its unmatched data coverage and advanced analytics capabilities. It processes over half a billion posts daily from a vast array of sources including social media platforms (like X, Reddit, and Instagram), news outlets, review sites, blogs, forums, and even broadcast media. Users benefit from real-time tracking, historical data access, and intelligent filtering that ensures clean, relevant insights. Its market-leading segmentation tools – such as Social Panels, AI-driven Custom Classifiers, and flexible keyword rules – enable detailed audience and topic analysis. Furthermore, Brandwatch’s Iris AI enhances research through generative AI summaries, peak detection, image analysis, and real-time alerts, all within a user-friendly interface that simplifies reporting and data visualisation.

Not to mention, BCR allows brands and marketing teams to make sense of overwhelming, unstructured data online, transforming noise into actionable insights. BCR also gives brands the ability to identify opportunities, market trends, unexpected shifts in consumer behaviour and potential threats before their competition does – enabling them to thrive and lead within their industries.

Brandwatch Social Media Management (SMM) solution is designed to streamline and elevate brand engagement across platforms. It enables teams to effortlessly create, schedule, and distribute content through features like a collaborative content calendar, AI writing assistant, and an asset library. Customer interactions are managed through a customisable social inbox with internal notes, AI-powered reply suggestions, and CRM integration for seamless engagement.

The platform’s advertising tools include automated ad workflows, real-time performance metrics, and auto-boosting of organic posts. Brandwatch also supports deep listening with unlimited search capabilities, live mention streams, and AI peak detection to monitor online conversations. Performance benchmarking and measurement tools offer insights through competitive analysis, content performance dashboards, and shareable reports. Additionally, its influencer marketing suite includes access to over 55 million influencers, campaign automation, and integrated payment and approval workflows, making it a comprehensive tool for modern social strategies.
Essentially, Brandwatch SMM gives you everything you need to grow on social:

Streamline posting and monitor engagement across social platforms while maintaining a consistent brand voice.
Analyse cross-channel performance and quickly identify what needs to be improved.
Maximise your social team’s efficiency with intelligent collaboration workflows and AI-powered features.
Demonstrate the value of social by tracking organic, paid and influencers social campaigns.

Brandwatch offers users support and resources to ensure users get the most out the product:

Brandwatch Community: A forum for Brandwatch experts and users to share inspiration, best practices and solutions.
Easy onboarding for clients.
Brandwatch Academy: Courses and resources for users of all levels to learn the basics quickly and develop advanced skills.
Syndicated Solutions: Plug-and-play dashboards, taxonomies and insights to support analysis of sectors, topics and audiences.
Dedicated Account Manager (for certain accounts).
Online account support.

Brandwatch stands out from other platforms for several key reasons, including its strong commitment to compliance, forward-thinking with AI, and incredible customer service and support – all aimed at delivering a seamless user experience. Brandwatch’s leadership in the industry is well-recognised: IDC MarketScape named Brandwatch a Leader in Social Marketing, while Forrester designated it a Strong Performer in the Forrester Wave. Notably, Forrester awarded Brandwatch the highest possible scores in four critical areas: Social Listening, Customer Service, Privacy & Security, and Supporting Services & Offerings.

The IDC MarketScape recognised Brandwatch for the following strengths:

“Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analysing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.”
“Brandwatch provides a full suite of highly customisable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere.”

Brandwatch also has loads of case studies on its website outlining the successes of its tools in action. Make sure to visit their website and check these out.

The future at Brandwatch

It’s been an exciting time recently for the company, with two big announcements…

Brandwatch has announced a strategic collaboration with Google Cloud to enhance its AI capabilities, particularly in generative AI. This partnership aims to accelerate Brandwatch's product development, offering clients deeper insights, improved productivity, and superior customer experiences. By integrating Google Cloud's advanced AI technologies, Brandwatch intends to provide future-proof strategies, ensuring clients remain at the forefront of the rapidly evolving AI landscape. The collaboration underscores Brandwatch's commitment to continuous innovation and delivering cutting-edge tools to its customers.

Not to mention, Brandwatch now lets brands monitor TikTok conversations through its BCR platform. As an official TikTok Marketing Partner, it offers compliant, real-time insights into brand mentions, trends, and consumer sentiment. Key features include AI-powered trend detection, real-time alerts, and expanded monitoring capabilities – helping brands stay ahead on TikTok.

What else is on the horizon? You will have to ask the expert!

Meet the Expert at Social Media Fest

From speaking with Daisy at Meet the Expert, you will walk away understanding that Brandwatch is an ideal partner to help accelerate brand growth by helping organisations see and be seen, understand and be understood, by the audiences that matter most.

Make sure to sign up to the Meet the Expert sessions at Social Media Fest, 20-22 May, in London, and ask Daisy all your questions!