Meet the Experts from The Influence Room

2025

May 8

At SocialDay’s Social Media Fest 2025, we are thrilled to welcome Jake Nichols and Joel Robertson, Business Development Managers from The Influence Room to our Meet the Expert session.

Jake and Joel are both total gurus in the social media space. Jake is all about connecting brands with the right creators to make real, authentic content that has a lasting impression between the memes. With a sales background across influencer marketing and a passion for doom scrolling across social media, throughout his career he has helped brands launch campaigns that feel less like ads and more like conversations, moments, and occasionally a GRWM reel. Meanwhile Joel focuses on turning briefs into loyalty and brand love, and helps brands spark scroll-stopping campaigns with the right creators. Before The Influence Room, he built creative partnerships at Universal Music Group and Songmate, and these days, when he has time, he also writes music for major labels for Film and TV.

A dynamic duo bursting with creative flair and a passion for real content, Joel and Jake will be sharing their insights and the tools of The Influence Room with our audience every single day during Social Media Fest 2025.

What does The Influence Room do?

The Influence Room was built with one mission in mind: to make influencer marketing accessible, effective, and empowering. Whether you're a seasoned marketer or just getting started, the platform ensures you're set up for success from day one. The Influence Room helps brands cut through the noise of influencer marketing by enabling authentic, value-driven partnerships.

Unlike traditional influencer platforms that rely on paid sponsorships, The Influence Room’s unique gifting model ensures that influencers only collaborate with brands they genuinely love – leading to more authentic content, higher engagement, and better ROI.

The company works with leading brands like O2, La Redoute, Sweaty Betty, Charlotte Tilbury, and Virgin Voyages, helping them drive meaningful engagement and convert influencers into long-term brand advocates.

Will The Influence Room’s features help me?

The Influence Room flips the traditional influencer model on its head. Instead of wasting time chasing down creators, they come to you.

You post a campaign brief (use the AI brief generator for maximum efficiency), and only brand-fit creators who genuinely want to work with you bid for the opportunity. On average, brands save 200+ hours per campaign and deliver 3-4x more content than traditional campaigns. You get content faster, better results, and zero back-and-forth. All in one place.

There’s a lot of alternatives out there in the market, but why choose The Influence Room? Because forced partnerships don’t work. The Influence Room believes influence only works when it’s authentic.

Unlike directories or databases where you cold pitch and hope for a bite, the company connects you with 27,500+ UK creators who actively choose to work with your brand.

No spammy outreach. No ghosting. Just real fans, ready to create.

Key benefits include:

Eliminates guesswork - match with creators who are already fans of your brand.
Saves time - manage influencer collaborations without endless back-and-forth.
Reduces costs - secure high-quality creators for a fraction of the typical price.
Delivers measurable results - track engagement, content performance, and ROI.

Not to mention the fact that The Influence Room is not just a platform. They’re your partner. Whether you’re self-serve or fully managed, The Influence Room helps you unlock results fast.

The onboarding experience is refreshingly simple, designed to get users up and running in minutes. But the support doesn’t stop there. Users benefit from:

Step-by-step onboarding.
Hands-on campaign support (for those opting for managed services).
Expert advice on everything from offer value to deliverables and creator targeting.
Real-time reporting dashboards to track and optimise performance.

The approach is flexible. You can be as DIY or hands-off as you like; The Influence Room adapts to meet you where you are.

Success in Action

The results speak for themselves. Major brands like Virgin Voyages, Charlotte Tilbury, Samsung, and HelloFresh have all harnessed the power of The Influence Room to drive meaningful creator collaborations. These successes highlight the platform’s ability to support both high-impact, one-off campaigns and long-term creator partnerships.

Future innovations

The landscape of influencer marketing is constantly shifting, and The Influence Room sees the future of influencer marketing getting sharper and more intentional, so they’re evolving with it.

Key innovations on the horizon include:

More curated bidding, where brands can attract and handpick niche creators who align perfectly with their values and goals.
Thinking about how performance is measured, by building richer multi-touch attribution and affiliate tools.
Longer term, The Influence Room envisages brands running full ambassador programmes through them. The company’s constant goal is to turn great one-off campaigns into lasting relationships and long-term ambassador programs with passionate creators who care and perform.

And as AI reshapes how content is created, distributed, and discovered, The Influence Room is asking the big questions: How do creators stay visible in AI-driven search? How do we protect real, authentic human content in a world where anyone can generate content instantly? The team is committed to helping brands and creators navigate this new terrain, ensuring that brands safeguard authenticity in an era of AI-generated everything and that real, human content continues to shine.

Meet the Experts at Social Media Fest

Intrigued to hear more about The Influence Room and how they could help you? Joel and Jake will be with us every day during Social Media Fest, so do join our Meet the Expert sessions and we guarantee you will walk away with a greater understanding of why influencer marketing should be a reliable growth channel, not a gamble. The Influence Room gives social teams a faster, repeatable way to generate content and results (without chasing creators or wasting time).

Don’t miss the chance to connect with Joel and Jake at Social Media Fest, 20-22 May, in London.