Spotlight on Alastair Green, TikTok, Entertainment Redefined: Why It All Starts on TikTok

Written By Lucy Hall

We’re looking forward to an exciting session with Alastair Green, Agency Partnerships Manager at TikTok at SocialDay on the 8th May in London. With eight years of experience in the advertising industry, including four years at TikTok, Alastair has a profound understanding of digital advertising. He has successfully collaborated with major brands such as Admiral, Disney, UA, Samsung, and Lidl, driving innovation and strategic partnerships.

What is Alastairs session about?  "Entertainment Redefined: Why It All Starts on TikTok"
Alastair will provide a fresh analysis of TikTok’s growing user base and present case studies from leading brands that highlight the platform’s impact on digital marketing. Key discussion points will include:

1) How has Entertainment evolved over the decades

2) What is entertainment now and how is TikTok impacting both user and brand engagement

3) Three spotlights on brands that have used entertainment in different ways to drive business goals

Key Takeaways:


Attendees will gain insights into:

  • Entertainment has evolved and made it more complex but more personable for brand and customer connection

  • TikTok has played a major role in how we consume content and has dramatically evolved from just an awareness platform

  • Brands use entertainment in many different ways to drive business outcomes

Connect with Alastair:
Discover more about Alastair’s professional journey and stay updated on his latest insights:

Not one to be missed! Alastair Green's session, "Entertainment Redefined: Why It All Starts on TikTok,"

Book your ticket to SocialDay here.

Lucy Hall
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