Speaker Spotlight: Richard Cook "Monzo - Using Social to Build a Brand That People Love"
SocialDay 2024 is set to feature a session that dives into the power of social media in brand building, led by Richard Cook, Senior Social Media Manager at Monzo Bank. Richard's session, "Monzo - Using Social to Build a Brand That People Love," is geared towards revealing the strategies that have propelled Monzo to become a beloved brand through organic social media.
About Richard Cook
Richard's journey in marketing began at Spotify, starting in Customer Services before transitioning into a social media marketing role. Over nearly a decade, he has specialised in social marketing, dedicating the last six years to Monzo Bank. At Monzo, Richard has played a crucial role in expanding their social channels and enhancing their online community presence, leveraging his expertise to foster a strong connection between the brand and its audience.
Session Overview
Richard's session will focus on the utilisation of organic social media as a foundational tool for brand building. Attendees will gain insights into Monzo's successful strategies, including their approach to social tone of voice, social strategy, and the effective use of memes. Richard aims to share the "secrets" behind Monzo's ability to resonate with and engage their audience on social platforms.
Key Takeaways
The importance of brand building on social media.
Developing and maintaining a social tone of voice that speaks to your audience.
Crafting a social strategy that aligns with brand values and goals.
The role of memes and engaging content in connecting with the audience.
Richard's Insights on Social Media
Richard highlights the resurgence of organic social media as a platform for brands to distinguish themselves. He notes the potential for organic social to drive significant engagement, as seen in the viral success stories of recent months. However, he also acknowledges the challenges ahead, including platform fatigue and unpredictable changes from tech leaders.
Success Stories and Future Aspirations
Reflecting on his experiences, Richard points to Monzo's recent end-of-year campaign, "Year in Monzo 2023," as a standout success, sparking widespread conversation and engagement. Looking forward, he hopes to see more people discovering and following Monzo on social platforms.
Connect with Richard Cook
Follow Richard on social media at @cookywook to stay updated with his latest work and insights into social media marketing.
Join Us at SocialDay
"Monzo - Using Social to Build a Brand That People Love" promises to be an enlightening session for anyone interested in leveraging social media to enhance brand identity and customer loyalty. Richard Cook's insights and experiences offer valuable lessons for brands looking to make a meaningful impact on social platforms. Don't miss this opportunity to learn from one of the industry's leading social media strategists at SocialDay 2024.
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