Join SocialDay Co-Founder Lucy Hall for a warm welcome and introduction to SocialDay festival 2021. Find out what sessions and panels will be on day 1, where you’ll need to go, and all the extra info you’ll need.

Starting SocialDay with a bang, Dylan Davenport will be talking through how to turn eyeballs into action and drive real world impact through social-first content.

How do industries that have historically been all about perfection continue to engage younger audiences that want authenticity and relatability? And what are the biggest TikTok trends, challenges and campaigns that marketers should be aware of for the coming year?

The Met Office forecasted a bright outlook for its TikTok channel with the help of Content and Social Lead Ross Middleham. From convincing stakeholders that TikTok is the place to be, through to continually evolving its content to appeal to a new demographic, Ross will talk through how the Met Office found success on the platform.

During this session, Digital Voices’ Jennifer Quigley-Jones and Sammy Albon will share insights into how partnering with YouTube creators is the secret weapon of influencer marketing. They'll talk about how to build campaigns that keep viewers watching, build brand loyalty, and drive sales.

The augmented reality revolution is here and it's transforming retail. Guided by Snapchat’s Matt Forrester, Sales Manager, and Camilla Burchill, Creative Strategist, this session will allow you to explore the inspiring, immersive world of AR (Augmented Reality). Experience a 360-degree view of the opportunity, the technology and the big future ahead.

Join Will Bonaddio, Head of Social Media at FutureLearn, as he takes you through how to build communities that people love, make decisions based on data, promote positive change, and drive tangible business benefits.

What makes social media content stand out in today’s saturated online world? How can brands effectively leverage trends on platforms like TikTok? What’s the best way to measure social media content “success”? This exciting panel will answer all of these questions and more as our expert speakers discuss everything “social media content”.

A refreshing look at the brutal reality of running Facebook Ads campaigns, Jon Quinton will be using this session to give you actionable tips and real-life case studies from clients, to help you make sure your campaigns work.

Michael Boccacino, Director of Content Partnerships at TheSoul Publishing, will be discussing how content creators can adapt their strategy for the universalisation of content, to reach more people in ‘vertical’ social networks.