Join SocialDay Co-Founder Lucy Hall for a warm welcome and introduction to SocialDay festival 2021. Find out what sessions and panels will be on day 2, where you’ll need to go, and all the extra info you’ll need.

In this session, ITV’s Claire Hoang will be looking at examples of how the channel has taken some of their best known brands and created innovative and engaging content in the digital space.

Ian Shepherd, Founder of The Social Store and all-around social media expert, will use this session to give you the most important take-homes about working with influencers, measuring success of campaigns, understanding social commerce, pre-empting social commerce trends by looking to China, and more.

In this talk, Hannah will go over how the one thing you need to build communities across social media is… *drum roll please*... empathy. By delving into the different platforms, how they work, and how audiences act on them, Hannah will explain how putting yourself in the shoes of others is the key to any community building - whether you're a creator or a brand.

With the right tools and data, you can put your clients in the centre of a trend too, guaranteeing traffic and earning media placements. Social campaigns can deliver so much more than just clicks, likes and shares, and in this talk Marketing Manager James will walk you through how Rise at Seven do what Rise at Seven does.

Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. With this in mind, how do you build one that truly has meaning? There’s no one better than Joe Glover, Founder of the wildly successful Marketing Meetup, to show you how.

One Rule. One Minute. Create an Ad.

OMB Founder Nick Entwistle will be discussing how this collective creativity can achieve huge impacts for campaigns that have worldwide reach, and how they think fast and think big for every single project that comes their way.

Whether you’re wondering how to decide which influencers to work with, how to measure the success of influencer campaigns, or looking for tips on how best to navigate the industry’s ever-changing advertising standards, this is an absolute must-see session.

In this session Guinness World Records’ Dan Thorne shares tips on how to create impactful, branded content that delivers for the brand, the platform and – most importantly – its audience.

In this talk, Influencer CEO Ben Jeffries discusses how advertisers can engage the ultimate storytellers, content creators, to create campaigns that evoke emotion and inspire action, and why doing so is more important than ever in 2021.