Isabel Romero: The Future of Social Media Trends 2025

2025
Written By Lucy Hall

At SocialDay 2024, the Social Media Marketing Festival taking place from 20th-22nd May 2025 in London, we’re excited to welcome Isabel Romero, CMO at Metricool, who will be delivering a keynote session on the Future of Social Media: Trends 2025. With over 20 years of experience in digital marketing and SEO, Isabel has been a pivotal force behind Metricool’s international expansion, guiding strategy across digital channels, communication, and creativity.

About Isabel Romero

As the first team member to join Metricool’s founders, Isabel has played a crucial role in shaping the company’s growth over the past nine years. Her leadership in digital marketing has been instrumental in positioning Metricool as a trusted analytics and management tool for social media professionals worldwide.

What to Expect from Isabel’s Session

Isabel’s talk, “The Future of Social Media: Trends 2025,” will provide exclusive insights from Metricool’s latest study, offering Social Media Managers a strategic roadmap to refine their social strategies.

Key areas of focus include:

  • The balance between AI and authentic marketing – While AI can streamline processes and improve efficiency, brands must humanise their messaging to maintain meaningful connections with their audience.

  • The rise of Social SEO and AI-powered search – As search behaviours evolve, businesses must adapt their content strategies to remain discoverable and relevant.

Key Takeaways

Attendees will gain:

  • Actionable insights into balancing AI automation with personalisation in digital marketing.

  • Strategies for navigating changing algorithms and leveraging Social SEO for visibility.

  • A deeper understanding of emerging social media trends that will define 2025 and beyond.

Isabel’s Perspective on Social Media Trends

When asked about the most exciting developments in social media over the last year, Isabel highlighted the impact of Social SEO and AI-driven discovery tools. As platforms shift toward search-based discovery, marketers need to rethink how they structure content to remain competitive.

However, challenges remain. Isabel points to the ongoing battle of balancing automation with authenticity, as well as keeping up with the ever-evolving algorithms of major platforms.

A Social Media Success Story

Balancing AI with authentic and personalised marketing is one of the biggest challenges ahead. While AI offers incredible efficiency, brands must ensure their messaging remains human and relatable to build real connections with their audiences. Another challenge will be the evolving search and social media algorithms. With the rise of Social SEO and AI-powered search engines, brands need to rethink their content strategies to remain visible and relevant.

What’s Next for Social Media?

Looking ahead, Isabel hopes to see brands focus less on AI-generated content and more on human-made, relatable storytelling. As digital spaces become increasingly saturated, the brands that prioritise genuine engagement will be the ones that thrive.

Connect with Isabel

Want to learn more from Isabel? Follow her here:

Isabel joins a lineup of industry professionals working in social media marketing at SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London.

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Lucy Hall
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