Sophie Miller: Career, Creators, Content, and Campaigns

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Sophie Miller, Founder and Director of Pretty Little Marketer (PLM). Sophie has built an industry-recognised brand and an online community of over 550,000 followers, making her one of the most sought-after voices in digital marketing.

About Sophie Miller

Sophie’s journey began as a marketing student, where she felt isolated and lacked career resources. In June 2020, she launched @prettylittlemarketer on Instagram, which quickly gained traction, leading her to expand across multiple platforms. By January 2021, she secured her first freelance client, marking the beginning of her full-time career in social media.

Since then, she has worked with brands such as Unilever, Graze, and Kraft Heinz, and collaborated with LinkedIn, ASOS, L’Oreal, Canva, Adobe, Semrush, Meta, and YouTube. Her success is a testament to the power of personal branding, community building, and strategic social media use.

What to Expect from Sophie’s Session

Sophie will lead the session “AMA Q&A with Sophie Miller - PLM on All Things Career, Creators, Content, and Campaigns”, offering insights into her personal branding strategies and community growth tactics.

Key areas of focus include:

How personal branding transformed her career and opened high-profile opportunities.
The importance of community building in digital marketing success.
How to develop content strategies that drive engagement and credibility.

Key Takeaways

Attendees will learn:

Anyone can be a creator—you don’t need a large budget or a big-name employer to start.
Community isn’t an accident—it requires a strategic approach to grow and sustain engagement.
Personal branding can be simple and enjoyable—no need for overcomplicated templates or clickbait tactics.

Sophie’s Perspective on Social Media Trends

Sophie sees the rise of community-focused marketing, with brands leveraging broadcast channels, Slack groups, and employee-generated content. She also anticipates increasing skepticism over brand morals and digital safety, particularly as Gen Alpha enters traditional platforms.

A Social Media Success Story

Sophie considers Pretty Little Marketer itself as her greatest success. What started as a student side project became a global brand, proving that authenticity and community engagement are key drivers of success in the digital world.

What’s Next for Social Media?

Sophie envisions a shift toward conversation-driven platforms, where comments take precedence over video content. She believes community management will be a major focus in the coming years, reshaping how brands engage with audiences.

Connect with Sophie

Want to learn more from Sophie? Follow her here:

Website: Pretty Little Marketer

Sophie joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing her expertise in career growth, content creation, and building a thriving social media community.