Wes Hosie: Creating Physical Availability Through Social Search

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are welcoming Wes Hosie, Social & Campaigns Director at Rise At Seven. With over 15 years of experience in social media marketing, Wes has worked with leading brands, founded and scaled his own agency, and played a pivotal role in some of the most impactful digital campaigns in recent years.

About Wes Hosie

Wes’s journey in social media marketing spans running his own agency for six years, where his work earned the title of Global Social Media Agency of the Year in 2022. His expertise lies in blending social and cross-channel creative campaigns with a strong search-focused approach. Now at Rise At Seven, he leads the charge in social search, helping brands increase their visibility and engagement.

One of Wes’s proudest achievements was leading the global social comms for Loneliness Awareness Week for three consecutive years. His work not only garnered global and UK awards for innovation, charity, and budget-friendly social campaigns but also generated 275 million organic impressions in a single week with zero media budget.

What to Expect from Wes’s Session

Wes’s talk, “Creating Physical Availability Through Social Search,” will dive deep into what social search is, how it works, and how marketers can leverage it to drive brand visibility and engagement.

Key areas of focus include:

The role of social search within Google and its evolving impact on brand discovery.
The intersection of social media and virtual reality, exploring how immersive experiences are shaping engagement.
Practical strategies for implementing a social search strategy across owned and creator content.

Key Takeaways

Attendees will leave with:

A clear understanding of how social search operates and its significance in digital marketing.
Actionable strategies to enhance brand visibility through owned and creator-led content.
Insights into the future of search, social, and emerging technologies shaping the industry.

Wes’s Perspective on Social Media Trends

For Wes, one of the most exciting trends in the past year has been the evolving role of social search within Google, which is changing how brands approach SEO and content marketing. He also sees the blending of social media with virtual reality as a major development that will shape future engagement strategies.

A Social Media Success Story

Wes takes pride in his agency’s recognition as Global Small Social Agency at the Global Social Media Awards in 2022, largely due to their work on Loneliness Awareness Week. The campaign achieved an astonishing 1,500 organic impressions every 2.6 seconds, reinforcing the power of social-first, human-centric storytelling.

What’s Next for Social Media?

Looking ahead, Wes believes the industry should shift towards less AI-driven content and instead focus on human-made, human-centric storytelling. As automation becomes more prevalent, brands that prioritise authenticity and creativity will stand out.

Connect with Wes

Want to learn more from Wes? Follow him here:

Website: weshosie.co.uk
LinkedIn: Wes Hosie

Wes joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.