Daniel Rae: Building the Future – Skills and Careers in Social Media

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Daniel Rae, Freelance Social Media Consultant, College Lecturer, and Photography Studio Owner. With extensive experience in B2B, B2C, and agency environments, Daniel has worked with SMEs and large corporates to develop innovative social media strategies.

About Daniel Rae

Daniel is a seasoned social media expert who built and successfully sold We Are Hydrogen Ltd., Scotland’s largest specialist social media agency. His deep industry experience makes him uniquely positioned to guide professionals in navigating the evolving social media landscape.

At SocialDay 2025, Daniel will lead the session “Building the Future: Skills and Careers in Social Media”, where he will explore the hard and soft skills necessary for a successful career in social media—both now and in the future.

What to Expect from Daniel’s Session

Daniel’s panel will focus on the evolving career landscape in social media, helping professionals:

Recognise the skills they already possess and identify areas for growth.
Understand the importance of both hard and soft skills in digital roles.
Gain insights into industry trends that will shape future career paths.

Key Takeaways

Attendees will leave with:

A clear understanding of essential skills for long-term success in social media.
Insights into how brands and individuals can adapt to industry shifts.
A greater appreciation for the impact of social platforms and ownership changes.

Daniel’s Perspective on Social Media Trends

Daniel highlights the continued shift towards video and creator-first content, noting how brands and individuals must adapt to changing platform dynamics. He also raises concerns about how social media ownership (Meta, X) affects brand strategies and audience behaviour.

A Social Media Success Story

Daniel takes pride in transforming social media for an energy company, turning what was considered a “boring” sector into an engaging, interactive space. This success story showcases the power of creativity and strategy in unexpected industries.

What’s Next for Social Media?

Daniel is passionate about better protection and education for young people in social media. As a father of two, he believes in equipping future generations with the knowledge to navigate online spaces safely, tackling challenges such as scams, misinformation, and online safety.

Connect with Daniel

Want to learn more from Daniel? Follow him here:

Website: Daniel Rae

Daniel joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing his expertise in social media careers and industry transformation.