Eleshea Williams: Charity Social Media Marketing Panel: Adding Social Value to Social Media

2025

Apr 14

At SocialDay's Social Media Marketing Festival 2025, we’re shining a spotlight on how purpose-driven organisations are adding social value to social media. Eleshea Williams, Social Media Officer at Amnesty International, joins the Charity Social Media Marketing Panel: Adding Social Value to Social Media alongside Tom Fishenden to explore how charities can harness digital platforms to create meaningful, impactful change.

About Eleshea

Eleshea Williams knew from the start that she wanted to use social media for good — to cut through the noise of negativity and create content that drives real-world action. Her journey began at a small education-focused charity, then took her to UNICEF UK, and now, she’s bringing powerful human rights stories to global audiences through her work at Amnesty International.

Whether it’s encouraging someone to sign a petition, share a post, or take part in a campaign, Eleshea’s focus is clear: using social to educate, inspire, and empower.

Inside the Panel: Charity Social Media Marketing – Adding Social Value to Social Media

Eleshea’s session will focus on how Amnesty International uses a multi-channel strategy to engage audiences on global human rights issues. She’ll unpack how a small team can still make a big impact, the tactics Amnesty uses to stay current and relevant, and how they approach complex, sensitive topics with care and authenticity.

What to Expect

Creative strategies for charities working with limited resources
How to engage audiences on multiple global issues, without losing focus
Navigating sensitive and challenging topics in public digital spaces
Why authenticity remains the strongest tool for building trust and driving action

Key Takeaways

Attendees will walk away with:

New and creative ideas for content creation — even with tight capacity
Practical tips for expanding your reach with purpose-driven storytelling
Tools for staying relevant without compromising on values or voice

Eleshea’s Perspective on Social Media Trends

“The growth of LinkedIn for social purpose has been something that’s really excited me,” says Eleshea. Amnesty has tapped into a fresh, mission-aligned audience there — proving that professional networks can also be powerful advocacy spaces. She’s also keeping a curious eye on the rise of Bluesky and how alternative platforms are reshaping the digital landscape.

A Social Media Moment That Mattered

Eleshea’s proudest moment came in 2020, following the murder of George Floyd. She created a campaign through a social enterprise that highlighted overlooked moments in Black British history. It sparked corporate partnerships, political interest, and donations — but most importantly, it brought inclusive education to the forefront of the national conversation. “It reminded people of the importance of learning inclusive histories.”

What She Hopes for the Future of Social

Eleshea wants to see more of what makes social media great: real-world impact. Movements like #MeToo, Black Lives Matter, and #WomenLifeFreedom prove that social platforms can be tools for powerful, lasting change. “I’d love to see this carry on,” she says.

Connect with Eleshea

Want to keep up with Eleshea and her work at Amnesty International? Follow her here:

LinkedIn: Eleshea Williams

Eleshea joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.