Mags Mas D’Amato: Leading with Personality in B2B Social Media Marketing Panel

2025

Apr 14

At SocialDay's Social Media Marketing Festival 2025, we’re diving into how B2B brands are shaking off their corporate stiffness and embracing a more authentic, engaging presence online. Magali Mas D’Amato, Marketing Consultant and social media strategist, joins the Leading with Personality in B2B Social Media Marketing panel alongside Kunal Gandhi and Sarah Breathnach to show how bold creativity can help B2B stand out in a saturated digital landscape.

About Mags

Magali Mas D’Amato is a marketing consultant with over a decade of experience building vibrant online communities and delivering standout social strategies for both B2B and B2C brands. From tech and finance to luxury and e-commerce, her cross-sector work is unified by one core principle: getting the right message to the right audience — and making it matter.

Mags has shared her insights on stages including the International Social Summit in Barcelona, delivered training to in-house teams, and brought fresh, high-impact strategies to brands across the board. Now, she’s turning her focus to breaking the B2B mould — and making LinkedIn a lot more interesting.

What to Expect from the Leading with Personality in B2B Social Media Marketing Panel

In this session, we’ll explore how B2B brands can step out of their traditional corporate shell and lead with personality on social media. The focus will be on humanising brands, embracing authentic leadership presence, and breaking away from formulaic corporate content. This is especially crucial on platforms like LinkedIn, where audiences crave more than just polished messaging.

Key Areas of Focus

Bringing humanity into B2B social strategies: Kunal will share how B2B brands can infuse character and personality into their content to connect with audiences on a deeper level.
The power of personality-led content: Even in “serious” sectors like finance and professional services, personality-driven content is not just a luxury; it’s a competitive advantage.
Activating internal leaders on LinkedIn: Practical tips on how to engage and empower your internal leaders to create compelling content and share their perspectives.
Overcoming challenges in risk-averse environments: Kunal will also discuss how to encourage boldness and authenticity while balancing brand safety in corporate settings.

Key Takeaways

Attendees will leave with the knowledge to:

Infuse more humanity and character into their B2B social media strategies.
Understand why personality-driven content consistently outperforms in professional sectors.
Learn how to activate senior leaders and internal voices on LinkedIn to enhance brand visibility.
Navigate the challenges of encouraging bold content creation in risk-averse corporate environments.

Mag’s Perspective on Social Media Trends

When asked what’s stood out in social media recently, Mags points to Rhode’s use of IRL events to build community. It’s a perfect example of what makes social so powerful when done right — not just broadcasting, but bringing people together.

A Social Media Moment That Mattered

One of Mags’ favourite success stories? The Cherry Blossom Festival activation with Nissan at Covent Garden — an immersive campaign that brilliantly fused real-world experience with social buzz. It’s the kind of work that turns heads, sparks conversations, and makes marketing feel anything but boring.

What She Hopes for the Future of Social

Mags is crystal clear on what she wants to see more of: campaigns created for consumers, not marketers. As she puts it, everything is starting to feel the same — and the brands that will win are the ones brave enough to focus on community over noise.

Connect with Mags

Want to follow along with Magali’s latest work and insights?

LinkedIn: Magali Mas D'Amato
Website: magalimasdamato.com

Mags joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.