Sheeza Anjum: Strategy Lightning Session

2025

Apr 14

At SocialDay's Social Media Marketing Festival 2025, we’re handing the mic to some of the most experienced voices in the industry to share quickfire insights that pack a punch. In a Strategy Lightning Session, Social Media Strategy Director Sheeza Anjum will cut through the fluff to show how having a clear, measurable roadmap is essential for proving the value of your social media efforts — and getting your internal stakeholders on board.

About Sheeza

With over a decade of experience working across global giants like Warner Bros Discovery, Netflix, Mars, and Capri-Sun, Sheeza Anjum knows what it takes to make social strategy land — and scale. Since launching her consultancy in 2017, she’s worked both in-house and agency-side to help brands get serious about their digital and social media marketing functions.

Her expertise spans everything from content creation and brand creative to channel planning and performance optimisation. What sets her apart? A laser focus on results, an instinct for what actually works, and the ability to align social strategies with wider business goals.

What to Expect from the Strategy Lightning Session

In this quick, insight-packed session, Sheeza will zoom in on the why and how of building a proper social strategy. If you’ve ever struggled to prove the ROI of your social media activity or get internal buy-in, this session will give you the tools (and language) to change that.

Forget vanity metrics — Sheeza is all about using strategy to show the true business value of social.

Key Areas of Focus

Why every brand needs a strategic roadmap — not just content for content’s sake
How to demonstrate ROI from your social activity in a way the C-suite will actually care about
Getting internal stakeholders on board: from marketing teams to leadership
Avoiding common pitfalls and ensuring your social output serves long-term goals

Key Takeaways

Attendees will leave with the knowledge to:

Build a social strategy that ties back to wider business outcomes
Prove the value of their social activity with clear performance metrics
Communicate impact to stakeholders with confidence
Focus on what actually works (and avoid wasting time on what doesn’t)

Sheeza’s Perspective on Social Media Trends

The most interesting thing Sheeza’s seen recently? The brief TikTok ban in the US — which didn’t even last a full day. It’s a powerful reminder of just how influential these platforms have become, not just in marketing, but in politics, culture, and society at large.

A Social Media Moment That Mattered

One of Sheeza’s proudest moments? Recently joining Disney and achieving over a million organic views on TikTok. Proof that with the right strategy, even the biggest brands can break through without boosting every post.

What Sheeza Hopes for the Future of Social

For Sheeza, it’s time to get back to basics. With so much noise about algorithms, AI, and how often to post, she’d like to see brands shift their focus to quality over quantity — and get the foundations right before chasing trends.

Connect with Sheeza

Want to follow Sheeza’s strategic takes and insights?

LinkedIn: Sheeza Anjum

Sheeza joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.