Sophie Lee: Building the Future - Skills and Careers in Social Media

2025

Mar 24

At SocialDay’s Social Media Marketing Festival 2025, hosted at Phantom Peak London, we’re excited to welcome Sophie Lee, Founder of Electric Peach, to the Building the Future: Skills and Careers in Social Media panel alongside Daniel Rae. With a background spanning journalism, content strategy, and purpose-driven storytelling, Sophie brings a powerful message about the importance of personal brand, authenticity, and standing out in today’s ever-evolving digital landscape.

About Sophie Lee

Sophie began her career as an NCTJ-qualified journalist, writing for business and finance media. She later moved into the creative sector as Head of Content and PR at a Brighton-based agency before founding her own company, Electric Peach, in 2017.

Electric Peach helps changemakers amplify important causes, turning ideas into movements through storytelling that drives social and environmental justice. Sophie also works with founders to activate their voices, build visibility, and lead with purpose in their industries.

Her event series, The Self Expression Sessions, furthers this mission — proving there’s no ‘right way’ to show up in business and that every voice matters.

What to Expect from Sophie’s Panel Session

Sophie joins Daniel Rae on the Building the Future: Skills and Careers in Social Media panel to explore how personal brand is now essential for professionals in social media, content, and marketing. She’ll share how to build a brand that reflects your true self, why non-linear careers are a strength, and how storytelling can help you stand out — not just online, but in your entire professional journey.

Key areas of focus include:

Why having a personal brand is vital for success in the marketing world
How to show up authentically and activate your voice
The power of your story in building a meaningful and resilient career

Key Takeaways

Attendees will leave with:

Practical strategies to build a personal brand beyond social media
Confidence to embrace their unique path and career narrative
Insight into how storytelling helps cut through noise and create impact

Sophie’s Perspective on Social Media Trends

For Sophie, the biggest challenge — and opportunity — is staying upskilled in an industry rapidly changing due to AI. As platforms shift from delivering value to encouraging rage bait, she believes marketers must double down on authentic storytelling and purposeful content that engages on a deeper level.

Adaptability, she says, is now a must-have skill, and staying relevant means leaning into the values that matter most.

What’s Next for Social Media?

Looking ahead, Sophie believes the future belongs to those who use their voice boldly and build careers rooted in purpose and self-expression. As the industry shifts, personal brand and authentic leadership will be the keys to standing out and making a lasting impact.

Because at the end of the day, your story is your superpower — and it’s time to own it.

Connect with Sophie

Want to learn more from Sophie? Follow her here:

LinkedIn: Sophie Lee
Website: electricpeach.co.uk

Sophie joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.