Tash Sanganoo: Building a Bad A** Strategic Brand on LinkedIn

2025

Apr 11

At SocialDay’s Social Media Marketing Festival 2025, we’re excited to welcome Tash Sanganoo, Social Media Strategist and Founder of Tribal Empire Ltd. Tash’s journey into social media marketing is one of passion, resilience, and a commitment to helping businesses thrive online. Over the past seven years, she has helped brands, coaches, and founders transform their LinkedIn presence into powerful marketing tools that generate sales, leads, and consistent growth.

About Tash Sanganoo

Tash’s career in social media marketing began after experiencing the ups and downs of entrepreneurship. Despite early business failures due to a lack of marketing expertise, Tash’s love for social media strategy led her to pivot and help others. Starting as a Virtual Assistant assisting with social media tasks, she quickly realised her true passion lay in crafting comprehensive strategies that drive results.

Today, Tash is the driving force behind Tribal Empire Ltd., where she helps clients gain more clients, increase sales, and develop a consistent pipeline of leads through strategic social media marketing. She’s a firm believer that with the right combination of personality, strategy, and skills, anyone can leverage LinkedIn to build a standout personal brand that attracts business.

What to Expect from Tash’s Lightning Session

Tash’s lightning session will focus on how businesses at any stage can use LinkedIn as a powerful tool for growth. She will dive into practical strategies to optimise your LinkedIn presence, showcasing how to present yourself online with personality, strategy, and the skills necessary to attract the right clients and opportunities. As a panellist on the Influencer Marketing Panel, Dayana will share her experience working with creators in the book community and how The Folio Society has cultivated partnerships to grow their audience authentically. Her contribution will explore the strategic thinking behind these collaborations, from campaign design and audience testing to what’s worked (and what hasn’t).

Key areas of focus include:

How to leverage LinkedIn at any stage of business growth
Presenting yourself authentically with personality and purpose
Developing a consistent and effective strategy to attract clients
Essential skills for building a standout LinkedIn profile that converts

Key Takeaways

Attendees will leave with:

Actionable strategies to grow your business on LinkedIn
Insight into how to showcase your personality and expertise online
Practical tips for making LinkedIn work for you, no matter your business stage

Tash’s Perspective on Social Media Trends

One of the most exciting things Tash has seen over the past 12 months is the surge of businesses making an impact on LinkedIn. The platform has become an increasingly powerful tool for growth, with brands and individuals leveraging it to make meaningful connections and drive sales.

However, Tash is also mindful of the challenges AI presents to social media. She believes that, as AI technology advances, there’s a risk that businesses may lose the "human touch" that makes social media so unique and special. For Tash, maintaining authenticity and human connection is key to keeping social spaces engaging and impactful.

A Social Media Success Story

One of Tash’s proudest achievements was helping a client generate nine inbound leads in just one month by strategically leveraging LinkedIn for their brand. This success not only highlighted the power of LinkedIn but also reinforced Tash’s belief in the importance of strategy, consistency, and building meaningful connections.

Favourite Social Media Campaign

Tash’s favourite campaign is the promotion of her podcast on LinkedIn and TikTok. She’s been enjoying the process of building a brand-new TikTok account from scratch, seeing firsthand how the platform's dynamic and creative potential can complement LinkedIn’s professional network to grow an audience.

What She’d Love to See in Social Media’s Future

Tash would love to see more businesses focus on building their personal brand on LinkedIn, leveraging the platform’s potential to attract clients and opportunities. She envisions a future where individuals can show up authentically and make real connections, proving that personal branding isn’t just for influencers but for everyone in business.

Connect with Tash

Want to learn more from Tash? Follow her here:

LinkedIn: Tash Sanganoo

Tash joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.