Heather Bowen: The Return of Joy - The Revolution In Social Commerce

2025

Mar 28

SocialDay welcomes Heather Bowen, Head of Content Partnerships at Pinterest UK, to this year’s Social Media Festival. With a career dedicated to the innovation potential at the intersection of content & platforms, Heather empowers creators and brands to unlock their maximum potential. Now leading Pinterest UK's content team, she helps publishers, brands, and creators grow engaged audiences and excel as top creators in a positive place.

About Heather Bowen

With a career dedicated to the innovation potential at the intersection of content & platforms, Heather Bowen, Head of Content Partnerships at Pinterest UK empowers creators and brands to unlock their maximum potential. Now leading Pinterest UK's content team, she helps publishers, brands, and creators grow engaged audiences and excel as top creators in a positive place.

Don’t miss this session! Heather Bowen’s talk, "The Return of Joy: The Revolution in Social Commerce", will provide valuable insights into the future of online shopping and how brands can adapt to this new era.

What to Expect from Heather’s Session

In "The Return of Joy: The Revolution in Social Commerce", Heather will explore how social commerce is evolving to bring back the joy and human connection of in-person shopping. She’ll reveal how Pinterest’s visual search and personalised discovery features are transforming the shopping experience, making it more engaging, authentic, and inclusive. Plus, she’ll share how brands, publishers, and creators can leverage Pinterest to grow their audiences and drive business success.

Key areas of focus include:

How social commerce is becoming more joyful, authentic, and human-centred
The unique role Pinterest plays as a visual search engine in shaping shopping habits
Opportunities for publishers, creators, and merchants to build audience and revenue on Pinterest

Key Takeaways

Attendees will leave with:

How to stay competitive in the coming "joy revolution" in social commerce
Practical ways to use Pinterest to grow your audience and business
Insights into how authentic and inclusive content is shaping the future of online shopping

Heather’s Perspective on Social Media Trends

For Heather, the biggest trend shaping social media is the continued evolution of shopping experiences on social platforms. As user expectations shift, brands must meet audiences where they are — blending commerce with community and discovery.

She also highlights the relentless pace of change in the industry, stressing the importance of staying agile and continually learning to stay ahead.

A Social Media Success Story

Heather sees every SocialDay event as an opportunity to connect and learn — a space for like-minded professionals to share knowledge, spark ideas, and keep up with an industry that never stands still.

What’s Next for Social Media?

Looking forward, Heather believes the future of social media — particularly social commerce — lies in a return to joyful, human-centred experiences. In a world of algorithms and automation, success will belong to those who create spaces for genuine discovery, connection, and inspiration.

And with platforms like Pinterest leading the way, that future is already unfolding.

Connect with Heather

Want to learn more from Heather? Follow her here:

LinkedIn: Heather Bowen

Heather joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.