Alex Frolov: ROI in Influencer Marketing

2025

Apr 3

At SocialDay’s Social Media Marketing Festival 2025, we are welcoming Alex Frolov, CEO and Co-Founder of HypeAuditor. As a leader in AI-driven influencer analytics, Alex has spent over a decade helping brands navigate the evolving landscape of influencer marketing with data-backed strategies that drive real results.

About Alex Frolov

Alex Frolov is a recognised expert in digital marketing and influencer analytics. As the co-founder and CEO of HypeAuditor, he has built one of the most trusted platforms in the industry, helping brands and agencies worldwide bring transparency, efficiency, and measurable success to their influencer campaigns.

He is a sought-after speaker at industry conferences, where he shares insights on AI-driven influencer marketing, data transparency, and the future of the creator economy. His expertise has positioned him as a go-to authority for marketers looking to maximise their influencer marketing investments.

What to Expect from Alex’s Session

Titled ROI in Influencer Marketing, Alex’s session tackles one of the biggest challenges brands face today—how to measure and maximise the return on investment in influencer marketing. Many brands still struggle to justify their influencer budgets due to unclear measurement methods, but Alex will break down how to track success beyond just direct sales.

Key Areas of Focus

The ROI Challenge – Why measuring influencer marketing success is complex but crucial.
Industry-Specific ROI – How sectors like fashion, fitness, gaming, and tech see measurable returns.
Beyond Direct Sales – Understanding how influencer marketing drives brand awareness, engagement, and community growth.
Influencer Marketing vs. Paid Ads – Why influencer marketing is a long-term strategy, not just a performance channel.
Smarter ROI Measurement – Alternative metrics like brand lift, engagement, and content repurposing.

Key Takeaways

Attendees will leave with:

A better understanding of influencer marketing ROI beyond just sales figures.
Practical measurement methods to improve transparency and justify influencer budgets.
Case studies from brands like Nike, Gymshark, and Glossier demonstrating successful ROI strategies.
Actionable tips to build a data-driven influencer marketing strategy for long-term growth.

Alex’s Perspective on Social Media Trends

One of the most fascinating trends Alex has observed in the past year is the rise of AI-generated videos amassing millions of views—often without viewers realising they’re watching AI-generated content. This shift raises important questions about authenticity and trust in digital media.

A Social Media Success Story

One of Zander’s proudest moments in social media was a video responding to hateful comments after the fire service flew the rainbow flag on their stations. The clapback video not only gained widespread attention but, more importantly, made internal staff feel valued and heard. It was a powerful demonstration of how social media can be used not just for external messaging but for strengthening culture within an organisation.

The Future Challenges of Social Media

As the CEO of HypeAuditor, Alex’s biggest success isn’t tied to a single campaign—it’s the broader industry shift towards data-driven influencer marketing. More brands are now prioritising analytics to evaluate influencer effectiveness, leading to smarter, more strategic campaigns that drive real results.

What’s Next for Social Media?

With influencer marketing continuing to grow as a key channel for brands, Alex sees a future where measurement and transparency become non-negotiable. As brands invest more into creators, those who embrace data-driven strategies will gain a competitive advantage in an increasingly crowded space.

Connect with Alex

Want to learn more from Alex? Follow him here:

LinkedIn: Alex Frolov

Alex joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, where top minds in social media marketing will share their insights and expertise.