Tom Fishenden: Charity Social Media Adding Social Value

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Tom Fishenden, a Freelance Charity Communications Consultant, who will be leading the Charity Social Media Marketing Panel. Tom has been a passionate advocate for charity communications and the power of social media for good, using his expertise to help non-profits make a real impact.

About Tom Fishenden

Tom’s journey into charity communications began with a background in Creative Media and a passion for film. After securing an apprenticeship with Mind, he discovered the transformative role of social media in the charity sector. Since then, he has dedicated his career to helping charities amplify their messages, engage their audiences, and drive meaningful action through digital storytelling.

What to Expect from Tom’s Panel

Tom will lead the Charity Social Media Marketing Panel: Adding Social Value to Social Media, exploring how charities use social media to navigate challenges, connect with audiences, and inspire change. The session will also highlight what corporates can learn from the charity sector in terms of authentic, purpose-driven communication.

Key areas of focus include:

The unique challenges of charity communications and how to overcome them.
How charities create high-impact campaigns with limited resources.
The role of digital storytelling in raising awareness and driving engagement.

Key Takeaways

Attendees will leave with:

A renewed perspective on charity marketing and what brands can learn from the sector.
Strategies for crafting compelling, purpose-driven campaigns.
Insights into how charities leverage digital communications to inspire audiences and attract funding.

Tom’s Perspective on Social Media Trends

Tom is particularly excited about new platforms emerging in the wake of X’s decline, highlighting how audiences are redistributing their attention and reshaping digital engagement. However, he also acknowledges the financial struggles within the charity sector, which will likely lead to more public giving campaigns and a greater reliance on digital communications for fundraising.

A Social Media Success Story

One of Tom’s standout successes was launching the Kent and Medway Suicide Prevention and Awareness Training Programme during his time at Mid Kent Mind. Through a combination of paid and organic social media strategies, the programme saw significant engagement, demonstrating the power of social media in delivering crucial public services.

What’s Next for Social Media?

Tom hopes for a greater focus on user-first features, making social media more accessible and user-friendly. He is also a strong advocate for improving platform functionality to better support charities and non-profits in their digital efforts.

Connect with Tom

Want to learn more from Tom? Follow him here:

Website: Tom Fishenden

Tom joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing invaluable insights into the power of social media for social good.