Jon Quinton: Unlocking Real Growth With Paid Social

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Jon Quinton, Founder of Overdrive Digital. With over 16 years of experience in digital marketing, Jon has helped brands grow revenue through paid social and search strategies.

About Jon Quinton

Jon founded Overdrive Digital in 2016, an agency that specialises in performance marketing. Over the years, Overdrive has worked with brands such as Splunk, G4S, Virgin Experience Days, and Zizzi, helping them optimise their social and search channels for revenue growth.

Beyond his agency work, Jon is an active contributor to the digital marketing community, sharing insights through blog posts, podcasts, and webinars to help marketers refine their strategies.

What to Expect from Jon’s Session

Jon’s session, “Unlocking Real Growth With Paid Social,” will provide a deep dive into how businesses can optimise paid social for measurable growth. Rather than simply covering best practices, Jon will showcase real-life examples of what’s working for clients in 2025, ensuring a practical and results-driven discussion.

Key areas of focus include:

Real-world examples of successful paid social campaigns.
Actionable strategies to enhance ad campaign performance.
How to optimise paid social to unlock sustainable business growth.

Key Takeaways

Attendees will leave with:

Proven strategies to improve their paid social advertising results.
Insights into impactful campaign optimisations.
A better understanding of what is driving success in paid social in 2025.

Jon’s Perspective on Social Media Trends

Jon is particularly excited about the LinkedIn Ads Library, which allows marketers to analyse competitor ad activity, much like Meta’s Ads Library. He is also seeing a surge in video content on LinkedIn, creating new opportunities for engagement and brand storytelling.

A Social Media Success Story

One of Jon’s standout campaigns involved reducing cost per acquisition from £20 to £5 for a well-known brand—an incredible achievement that highlights the power of optimisation and performance-driven strategies.

What’s Next for Social Media?

Jon sees adapting to AI in marketing as a key challenge for the industry, requiring businesses to rethink how automation and human creativity work together to drive success. Additionally, he hopes to see better opportunities for emerging businesses in paid social.

Connect with Jon

Want to learn more from Jon? Follow him here:

Website: Overdrive Digital

Jon joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing his expertise in performance marketing and paid social growth strategies.