Lea Rhys-Moir: AI and Social Media – The Big Discussion

2025
Written By Lucy Hall

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Lea Rhys-Moir, Co-Founder of Sweet Spot. With a diverse career spanning charity, military, public figures, and consumer goods brands, Lea brings a unique perspective to the conversation on AI’s role in social media marketing.

About Lea Rhys-Moir

Lea has been a social media specialist for 15 years, working across multiple industries. A year ago, she co-founded Sweet Spot, a social media listening and AI tool that is revolutionising product and marketing strategy within the consumer goods industry. The company operates as a hybrid SaaS business and commerce agency, offering AI-driven insights to brands.

At SocialDay 2025, Lea will be a panelist in “AI and Social Media: The Big Discussion”, offering insights into how AI is transforming consumer insights, market relevance, and product development.

What to Expect from Lea’s Panel

Lea’s contribution to the AI discussion will focus on:

  • Breaking free from industry echo chambers using non-probability-based AI in social media marketing.

  • How AI frameworks can turn big data into practical insights for social media teams.

  • Using AI to uncover opportunities for product development through cultural trend analysis.

  • The importance of Human-AI-Human approaches in social media marketing.

Key Takeaways

Attendees will leave with:

  • A better understanding of how AI can enhance, not replace, human marketing strategies.

  • Insights into how AI-driven social listening can refine content strategies.

  • Awareness of the potential risks, including AI oversaturation and issues with AI-generated content detection.

Lea’s Perspective on Social Media Trends

Lea believes AI is democratising big data in social media, creating unprecedented opportunities for brands to connect with consumers in more meaningful ways. However, she also warns against AI oversaturation, which could lead to disengagement if not properly balanced with human-led content.

What’s Next for Social Media?

Lea sees growing concerns around AI detection, particularly in the misclassification of human-generated content as AI. She also advocates for better flagging systems for users and fairer content moderation, especially around issues like gender bias in content policies.

Connect with Lea

Want to learn more from Lea? Follow her here:

Lea joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing essential insights into AI’s evolving role in digital marketing.

More 2025 Sessions and Speakers

Lucy Hall
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