Nicole Mezzasalma: AI and Social Media – The Big Discussion

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are delighted to welcome Nicole Mezzasalma, Senior Consultant, Innovation at Battenhall. With a background spanning journalism, in-house marketing, and agency work, Nicole brings a wealth of knowledge to the discussion on AI’s impact on social media.

About Nicole Mezzasalma

Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry for six years. She then moved agency-side and has been at Battenhall for four years, where she focuses on social media strategy and innovation.

At SocialDay 2025, Nicole will be a panelist in “AI and Social Media: The Big Discussion”, where she will provide an in-depth look at the pros and cons of AI in social media marketing.

What to Expect from Nicole’s Panel

The panel discussion will explore how brands should and should not be using AI in their social media strategies in 2025. Nicole’s contribution will focus on:

The real advantages and risks of AI in social media marketing.
How automation and AI tools are changing content creation and engagement.
The ethical implications and potential pitfalls of relying on AI-generated content.

Key Takeaways

Attendees will gain:

A clearer understanding of when and where AI should be integrated into social media strategies.
Insights into channel fragmentation, AI-driven content, and the future of social media workflows.
Awareness of emerging AI-related challenges, including deepfakes, creative automation, and misuse of AI tools.

Nicole’s Perspective on Social Media Trends

Nicole highlights the slow decline of X (formerly Twitter) and the rise of new platforms as significant shifts in the social media landscape. She believes brands need to be more intentional with their social media strategies, prioritising authenticity over content volume.

What’s Next for Social Media?

Nicole predicts that the biggest challenges ahead will involve AI automation, increasing platform fragmentation, and the lack of AI understanding among key decision-makers. She advocates for a more strategic and thoughtful approach to AI integration in marketing.

Connect with Nicole

Want to learn more from Nicole? Follow her here:

Website: Battenhall
LinkedIn: Nicole Mezzasalma
Bluesky: Nica on Bluesky

Nicole joins a lineup of industry leaders at SocialDay's Social Media Marketing Festival 2025, bringing critical insights on the evolving role of AI in social media.