Ruth Lee: The Myth of Ever-Changing Social

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are delighted to welcome Ruth Lee, Senior Director at Citypress. With a wealth of experience in social media strategy and creative specialisms, Ruth has played a key role in shaping global social media programmes for major brands.

About Ruth Lee

Ruth began her career at Four Communications, progressing through various roles in social media before moving to Golin, where she ran large-scale social media strategies for Unilever and Diageo. She then joined Citypress, where she has spent nearly nine years building the agency’s social media offering from the ground up. Now, as Senior Director, she leads the agency’s creative, social, and strategy teams.

What to Expect from Ruth’s Session

Ruth’s session, “The Myth of Ever-Changing Social and the Fundamentals That Stand the Test of Time,” challenges the idea that brands must constantly pivot to keep up with social media trends. Instead, she will highlight the core principles of effective social media marketing that remain relevant, regardless of shifting algorithms and platform updates.

Key areas of focus include:

The fundamentals of social media marketing that continue to drive success.
Case studies of long-lasting, impactful social campaigns.
How to future-proof social strategies while avoiding constant reinvention.

Key Takeaways

Attendees will leave with:

A clear framework for building long-term, successful social media strategies.
Examples of best practice social media campaigns with real longevity.
Insights into the future of social search and executive profiling.

Ruth’s Perspective on Social Media Trends

Ruth has observed a rise in social search and executive-generated content (EGC), highlighting the growing importance of authenticity and credibility in brand communications. As platforms evolve, she believes community engagement and well-crafted content will remain at the heart of impactful marketing.

A Social Media Success Story

Building an entire social media team from scratch at Citypress has been one of Ruth’s most rewarding experiences. Under her leadership, the agency has helped some of the biggest brands navigate the evolving social media landscape with strategic and creative excellence.

What’s Next for Social Media?

Ruth sees platform fragmentation as a growing challenge, with audiences becoming more dispersed across niche communities and emerging platforms. She advocates for a more strategic, audience-first approach, ensuring brands remain relevant despite shifting digital landscapes.

Connect with Ruth

Want to learn more from Ruth? Follow her here:

LinkedIn: Ruth Lee

Ruth joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, bringing her expertise on timeless social media principles and future-focused strategies.