Andy Lambert: The Social Media Updates You Need to Know

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Andy Lambert, Senior Manager of Product at Adobe, who will be co-presenting the session “The Social Media Updates You Need to Know” alongside Luan Wise. With over 12 years of experience in scaling and selling software businesses, Andy has been at the forefront of social media innovation and education.

About Andy Lambert

Andy was one of the founding members of ContentCal, a social media marketing platform that raised over $10 million in funding and was used by thousands of businesses across 100+ countries before being acquired by Adobe Inc. in 2021. He has since continued his mission of helping businesses navigate the complexities of social media marketing.

In 2022, Andy published the best-selling book 'SOCIAL 3.0', which distills over six years of insights into an actionable guide for businesses looking to leverage social media effectively.

What to Expect from Andy’s Session

Keeping up with the changes in social media is hard. In this session, Andy and Luan will discuss the most important trends, data, and feature updates that marketers need to know to stay ahead.

Key areas of focus include:

The latest trends in social media and their impact on businesses.
How to effectively adapt to platform changes and algorithm updates.
Practical strategies for integrating AI, micro-communities, and evolving engagement tools.

Key Takeaways

Attendees will gain:

A deep understanding of the direction of social media, helping them plan ahead.
Insights into emerging trends and platform updates, ensuring they stay ahead of the curve.
Practical guidance on how to navigate industry challenges, from content creation to accessibility best practices.

Andy’s Perspective on Social Media Trends

Andy sees AI as one of the biggest challenges for the industry, pushing marketers to re-evaluate the role of social media. He is particularly interested in the rise of organic reach on LinkedIn and how the emergence of micro-communities is shaping engagement strategies.

A Social Media Success Story

Andy highlights LinkedIn’s expanding opportunities, where real-world business relationships are being formed through digital networking. His experience shows how strategic content and engagement can build credibility and business connections.

What’s Next for Social Media?

Andy expects B2B marketing to shift towards influencer-led engagement, moving beyond broad advertising to trusted voices within niche communities. He has also been impressed by Constant Contact’s UK launch, seeing its potential for targeted audience growth.

Connect with Andy

Want to learn more from Andy? Follow him here:

LinkedIn: Andy Lambert
Website: Social 3.0

Andy joins a lineup of top industry experts at SocialDay's Social Media Marketing Festival 2025, providing key insights into the future of social media marketing.