Luan Wise: Social Media Updates You Need to Know

2025

Feb 21

At SocialDay's Social Media Marketing Festival 2025, hosted at Phantom Peak London, we are excited to welcome Luan Wise, an experienced social media consultant, trainer, and author. With over 25 years of experience in marketing, spanning agency, client-side, and consultancy roles, Luan has been helping businesses navigate the ever-changing social media landscape for over 15 years.

About Luan Wise

Luan is a trusted social media expert who has worked with some of the biggest names in the industry, including LinkedIn and Meta. She is also a published author and a dedicated advocate for best practices in social media marketing.

At SocialDay 2025, Luan will be co-presenting the session “Social Media Updates You Need to Know” alongside Andy Lambert. This session will break down the most critical trends, data, and feature updates shaping social media marketing today.

What to Expect from Luan’s Session

Keeping up with social media changes is a challenge for marketers, and this session will provide a clear and actionable breakdown of the latest industry developments.

Key areas of focus include:

The rise of Broadcast Channels and their impact on audience engagement.
The increasing pressure on brands to create video content and how to approach it effectively.
The shift away from social media as a catch-all term, with a focus on specialisation for better results.

Key Takeaways

Attendees will gain:

A deep understanding of the direction of social media, helping them plan ahead.
Insights into emerging trends and platform updates, ensuring they stay ahead of the curve.
Practical guidance on how to navigate industry challenges, from content creation to accessibility best practices.

Luan’s Perspective on Social Media Trends

Luan is particularly excited about the development of Broadcast Channels, which offer new ways for brands to connect with audiences. However, she also acknowledges the growing pressure to produce video content, which can be a challenge for businesses that lack resources or expertise in video production.

A Social Media Success Story

Luan has worked on multiple high-impact campaigns, but she especially admires the RNIB’s commitment to accessibility in social media. Their brilliant content sets an example of how brands can create inclusive digital experiences that benefit all users.

What’s Next for Social Media?

Luan believes that social media has become too broad, making it harder for businesses to master every aspect. Moving forward, she advocates for a more specialised approach, where marketers focus on key areas that drive real impact.

Connect with Luan

Want to learn more from Luan? Follow her here:

Website: luanwise.co.uk
LinkedIn, Facebook, Instagram: @luanwise

Luan joins a lineup of leading industry professionals at SocialDay's Social Media Marketing Festival 2025, sharing key insights into the evolving world of social media marketing.